London Fashion Week A/W 2010 Catwalk Review: Prophetik

A review of the Prophetik show at the Freemason's Hall on Friday 19th February. Featuring eco-fashion by designer Jeff Garner.

Written by Amelia Gregory

Prophetik by Etiene Del Monte
Prophetik by Etiene Del Monte

We were shepherded into the one of the grand rooms at the Freemasons’ Hall by a blonde lady on a very high horse. In the atrium we were offered organic chocolates to nibble on (by Chocolala, they were AMAZING) and plastic cups of wine. All of this before lunchtime! So far so very extravagant.

A pretty curlicued silver sticker on my Prophetik flyer boded well, and I was duly ushered to the front row. Always nice to know you’re meant to be there, rather than trying to pull a fast one in the hope that no one will move you on. Whilst the show took forever to start, Matt and I dug around in the overflowing goodie bags, revealing a suit bag, an iphone amplifier dock, a sponsored notebook, organic toiletries and more chocolate, to name just a few items of ecojunk. Free frippery is to be expected at Fashion Week but I use the term ecojunk because of Prophetik’s “wearable philosophy” of promoting eco fashion. Of course any move towards sustainability is to be applauded, but then surely stick to recycled gifts? Or something more suited to said philosophy? Needless to say I took everything home anyway because that’s the way I’m programmed, but I couldn’t help feeling just a little bit guilty in doing so.

Eventually we heard the strains of a live violinist, who was soon joined by an acoustic guitarist, followed shortly after by an entire middle aged rock band, replete with bare chests and swinging medallions. Checking my show notes I’ve since discovered that this band included none other than members of Def Leppard and the Sex Pistols. Woah! Veering unexpectedly to a grinding holt, Massive Attack suddenly crashed onto the sound system. Then it was back to live rock, a bit of piped rave and finally the beautiful strains of the gospel song “I’ll fly away” – a refrain that I like to sing around the camp fire with friends. I expect this was all meant to segue seamlessly together but this was sadly not the case, and it says something that it’s the music that I am talking about first and not the clothes – overall it was an unsatisfactory and entirely unnecessary distraction.

Prophetik by Etiene Del Monte
Prophetik by Etiene Del Monte

The clothes? Well, I met the PR who invited me in the queue for a show on Saturday, and was introduced to the American designer Jeff Garner, (Aiee!! He’s a published poet and all! Quite a good one if the ditty he penned to accompany the show is anything to go by) and I’ve since read a bit more about Prophetik on their website, discovering that there is a touching ecological and communitarian philosophy behind the brand. So I will be considered in what I say…

I loved the way the show opened (music aside), with a girl whisking between the musicians in a black dress like a fair maiden in mourning rushing away from her castle on high. From then on jodphurs and military themed tailored pieces jostled alongside bulbous bell-shaped crinoline fairytale princess dresses (my favourite outfits) next to ill advised crushed velvet sweeping gowns – all worn by fair skinned ladies with blonde or red hair. There were a few bits of menswear thrown in for good measure and I found myself idly wondering how I ever used to find male models attractive (so young, so… nothingy. I must be getting old) – instead I was more interested in looking at the wiggy men in the fancy paintings on the walls. When I checked my twitter feed in a moment of boredom (sorry nice PR lady, sorry Mr. Designer man) I noted that everyone seemed inadversely excited by the thigh high boots. Is that a good sign? I suppose I just felt that the whole thing was a bit of a mishmash – with some interesting pieces that didn’t ever seem to add up to a strong whole collection. And the music really really didn’t help matters. At all. Got that?

However, I think it’s admirable that Prophetik are taking ecological ideals into consideration, making the collection entirely from sustainable fabrics such as hemp, bamboo, organic cotton and recycled materials. I very much hope to read up more on their philosophy at a point where I am not madly dashing around fashion week. In the meantime, I wish them all the best and hope I a) don’t run into them again at the shows or b) they’re happy to take on board a bit of constructive criticism. Please don’t kill me! And aren’t the illustrations by Etiene del Monte wonderful?

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One Response to “London Fashion Week A/W 2010 Catwalk Review: Prophetik”

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