Amelia’s Magazine was printed biannually for 5 years from 2004-2009 across 10 issues, many of which are now collectors’ items sought after by creatives across the world. Amelia’s Magazine online is now the place to come for exclusive articles on the best underground creative projects in the worlds of art, fashion, music, illustration, photography, craft and design. Amelia’s Magazine is updated daily in four sections: art, fashion, music and earth.
The earth section covers creative grassroots environmental and ethical projects alongside imaginative direct action against the causes of Climate Change. How does this fit in I hear you cry? Over the years Amelia’s love for the natural world – fostered by many years of camping and spending as much time as possible outdoors – has seeped into everything she does with the result that she is no longer able to disseminate information that doesn’t take into account our profoundly interlinked relationship with the world around us. Thus the concept of Creativity in the Climate of Change was born, and all sections of the website seek to take this idea into account.
All the articles you read on Amelia’s Magazine are written exclusively for the website, although some content may be fed through to other websites afterwards. Amelia has always written from a very personal point of view and encourages her contributors to do the same. We hope that you enjoy browsing through our new and much-easier-to-navigate website.
Amelia’s Magazine began and continues life at Amelia’s House, which is consequently very unglamourous and full of boxes. It was and is a labour of love: run on a shoestring by Amelia Gregory and her dedicated team of interns from her house on an estate in the heart of London’s East End.
More information about Amelia Gregory:
When Amelia is not managing Amelia’s Magazine she takes huge quantities of photos. You can see more of her photography on the Amelia Gregory website (which is seriously out of date, you’ve been warned!) and her photos often appear in the articles she writes. She used to make a living shooting portraits and fashion stories for the likes of The Guardian, ES Magazine, Sleaze Nation, Time Out and 125 Magazine and is only too happy to accept commissions! Get in touch with Amelia and let her know what you’d like her to shoot.
Amelia is available and loves to teach. Why not ask her to lecture at your college? She has taught extensively in many top universities and has several popular lectures ready to go, including:
- How to Set Up a Magazine
- How to Put Together and Pitch Fashion Shoots
- How to Break Into the World of Editorial Illustration
- How to Work with Effectively With Art Direction
- How to Get Your Ideas Into the World With Effective Social Networking
- How Illustration Can Imagine a Better World
She is also available for seminars, conferences and as a consultant on all things creative. Email Amelia Gregory for more information.
Amelia spends a lot of time organising, networking, designing, managing print production, calling celidhs and taking photos for Climate Camp because she believes what they are doing is one of the most important things in the world.
Amelia also calls celidhs (barndances if you prefer) with her band Green Kite Midnight which was formed through friendships made at Climate Camp. Green Kite Midnight are available to play sweet celidh music wherever the cause is good enough. Amelia has been calling non-traditional celidhs (featuring a mash-up of Scottish, Irish, English and Appalachian music and dances) for several years now but her biggest celidh to date was held in the main marquee at Climate Camp 2009 on Blackheath, where she got at least 500 people dancing up a storm in perfect harmony.
More Information from the Old Website
I am the publisher, editor and art director of Amelia’s Magazine.
I first thought of producing my own magazine about five years ago – I talked about it with my friend who was also a fashion stylist at the time, and we used to laugh about how we could do so much better than what was out there already. In the end my friend jumped ship (saying it would be too much work… oh how right she was!) and I decided to just get on with it on my own, because I had told so many people that I was going to do it that it was really a case of now or never.
The first issue of Amelia’s Magazine came out in May of 2004, featuring a pre-Babyshambles tabloid-fodder Kate Moss-gate Pete Doherty interview, and an exclusive flexidisc track that he recorded for me and I paid to have mastered. I decided to name the magazine after me, as I was literally doing everything on my own, and I wanted the magazine to reflect that very personal touch.
In order to get the first issue out I persuaded a really good designer to do a pdf mock-up of a sample magazine, and with this I went to see loads of printers and a paper companies to try and persuade them to sponsor me. Luckily I managed to get sponsorship, so that I only needed to borrow a few grand to get the magazine into the shops. Then I had to get some great contributors on board – luckily my many years spent struggling away on the fringes of the fashion world had given me some great contacts who trusted me to produce something cool.
So, a little bit of back history on me: Having studied Fashion Textiles at Brighton Uni during the mid 90s, where I specialized in printed textile design, I then pfaffed around for a number of years, dabbling in illustration at a shared studio in Peckham during the summers, and working as a chalet girl in Austria, where I not only learnt to snowboard, but also became a dab hand at cleaning loos. At this time I decided that I might quite like to be a stylist, so that I could be part of a creative team, and after applying to lots of work experience placements, I finally got a place at Marie-Claire for a week or so. It was hideous – I clearly was not a Marie-Claire kind of girl, but fortunately I left soon after a horrendous bitch-fight in the fashion cupboard. I was then lucky to get a placement at Arena magazine, where I met lots of people, who I still see around to this day. I also met one of the fashion editors at The Face, and she asked me to move there after I finished at Arena. After a year of unpaid internships in the fashion cupboards of what was then Wagadon I decided that maybe I should try my luck with all my contacts and I went freelance. However, I soon realized that the world is full of wannabe stylists, and it was very hard to get enough work to survive. At about this point I was getting increasingly frustrated by some of the photographers that I was working with, and eventually decided that I really should start taking photos myself. (I have always documented everything on camera, but have no proper training.) So I carried on assisting some well known stylists on everything from adverts to video promos to fashion shoots, whilst at the same time acquiring a decent medium format camera at a knock-down price from a friend, and starting to take my own photos for my portfolio, and learning how to print in the darkroom. I am really glad that I started to get serious about photography just before everyone went digital, as I love the quality of real film and the skills involved in proper printing!
During all this time I didn’t earn very much, but I did meet lots of really great people, who were the ones that I managed to persuade to contribute to that first issue of Amelia’s Magazine. I find inspiration everywhere – I love going around charity shops and discovering wonderful old books, and I am confident enough in my creative tastes to think that others, including those initial contributors, would believe in me, and I hoped that I would find a readership who also felt the same.
I printed 1000 copies of issue 01, and they sold really well thanks to Pete Doherty’s rising fame. Since then I have increased my print run by 1000 every time I have put an issue out, and have expanded abroad to sell across the USA, Canada, Australia, the Far East and Europe. I specialize in producing beautiful tactile and collectible magazines, with unique covers and giveaways by artists. I have done a laser cut cover and an exclusive necklace with Tatty Devine (issue 02), a furry cover and a set of stickers (issue 03), a scratch ‘n’ sniff cover with smelly pens for colouring in illustrations (issue 04), a Swarovski diamante encrusted cover with a cut out cardboard carousel (issue 05), a glow in the dark cover with a poster of Amazing Trees of the World (issue 06) and a metallic mirriboard cover with a set of cocktail cards and a free album download for issue 07.
Late in 2006 I also decided to expand into a small clothing range – Amelia’s Threads. This limited edition range features three different designs from the poster that came free with issue 06, and was hand-printed using four screens on organic fairtrade cotton t-shirts and sturdy cotton bags. 5% of the proceeds goes towards the Tree Council’s Green Monuments Campaign, which aims to gain protected status for trees with the most significant historical or ecological importance.
For 2007 I have completely overhauled my website to include a regularly updated blog, which covers reviews of music, fashion and art. This is intended as a complement to the magazine, in that it features articles on current events and ideas that would not be suitable for a biannual magazine. It is very much information led rather than visually led, and I hope that it will encourage a community of like-minded people to visit regularly.
Meanwhile, I continue to look after the magazine from my home just off Brick Lane in London, with work experience joining me both in my office (the spare room) and in my kitchen when there is overspill! I do everything myself (with their help), from production to advertising to distribution to commissioning to editing to art direction and so much more. It’s very hard work and I won’t be making my fortune this way (although it would be nice to move out of home and into an office space one day!)
I also look forward to many further collaborations that combine my interest in making music and art, and building communities between real people away from some of the distractions and enforced isolations of the modern world. For instance I hope to start running casual seminars or away days (and eventually camps) that encourage a dialogue about creativity between both my contributors and readers. Any ideas are welcome!
I also continue to take photos, both for the magazine and when asked, for other people. You can see more of this work at www.ameliagregory.com.
In my spare time I look after children on camps, sing with two choirs, one of which, The Heard, can be heard here and here , (that’s me fucking up the end of Love Will Tear Us Apart), learn the ukelele (I have the cutest banjolele!) and call with an ‘alternative’ celidh band Cut a Shine.