La Viande: damn cool gallery, even better shop. Directional fashion website ninaandlola.com is celebrating its first birthday with a three dimensional shop with real clothes you can try on and everything. And my goodness, what clothes they are. The rails veritably groan with Peter Jensen’s Crayola coloured knits and Emilio de la Morena’s ethereal shirtdresses. Also on offer are pointy, sparkly disco-dancing shoes from footwear lady du jour Georgina Goodman and Spijkers en Spijkers’ expertly cut tunics in a host of unexpected colour combinations: peridot, garnet and tourmaline. And there’s a savvy selection of lesser-known labels as well, like Kind, who do a smashing trompe-l’oeil tuxedo cardigan, and Richard Sorger, who makes the kind of sequin encrusted, acid bright kaftan which would suit an aging filmstar on a Malibu poolside, but in a totally hip, ironic, clubkid kind of way. Like Chloe Sevigny in a Frank Usher jumpsuit, only even cooler.

Yep, whatever your taste, there’s a dress with your name on it. Literally, in my case: Spijkers en Spijkers’ excellent Alexa dress in black shantung silk. There’s 10% off all stock with a flyer, and if any impecunious art school types out there are still complaining that they can’t afford the prices, I’d like to point out that it was only Student Loan day on Monday, so if you’ve spent it all already, then you’ve only got yourself to blame. And while it might be wishful thinking to suppose that the store’s gallery setting elevates a shopping trip into a cultural exercise, guest designer Hannah Marshall’s any-colour-so-long-as-it’s-black sculptural dresses certainly owe a lot to architectural forms. After all, you need something to wear to private views…

Photographer is James Lyndsay, and Lola is wearing Hannah Marshall a/w 08 and a Fiona Paxton necklace