On Saturday morning Oxfam officially opened the third of its boutique stores on Chiswick High Road.

For those of you who may not know, former Topshop brand director, Jane Shepherdon recently volunteered to assist the Oxfam management team in creating a chain of fashion boutiques in London.

The new stores, which are situated in Westbourne Grove, Shawfield Street and now Chiswick, are a result of Oxfam wanting to shake off the negative images that are often associated with charity shops and to encourage consumers to visit them.
Stepping into these boutiques they are barely recognisable as Oxfam’s. Professional visual merchandisers have obviously been to work at the front of the stores, creating trendy, eye-catching window displays which aren’t unlike something that you’d find on the high street. Inside - classy wooden hangers hold oodles of neatly arranged dresses, trousers, skirts and shirts which you would actually enjoy sifting through.

The new boutiques only offer clothing and accessories from sustainable sources including; one-off pieces which volunteers and young designers from the London School of Fashion have created using donated clothes; donated fashion labels; fairtrade products and items made from organic/ recycled materials. The newly opened Chiswick store even included a pair of shoes donated by Gwyneth Paltrow herself.

Prices range from £5 to £240 so I reckon there is pretty much something for everyone in there. Go down there early if you don’t want to miss out on any of the unique one-off items or click here to visit the website where you can order clothing online.