Do you remember about 9 years ago when the UK was hit by that huge jelly sandals movement? Gentleman this period might not be as vivid to you, but I clearly recall my twin sis and I owning an identical turquoise pair of these flat jelly numbers purchased by our loving mother who, always one to keep up with the latest trends, owned the higher heeled version. I think it’ fair to say most women during this period found themselves squelching their way around in different variations of these coloured jellies which were THE must have summer item. This jelly revolution stuck around for a couple of months and then was gone as quickly as it arrived, which is why I was particularly surprised when we recently received a sky blue pair in the post.
I’ve since been informed that jellies are in fact back for this summer and Gisele Bündchen has jumped on the PVC bandwagon by incorporating the material in her new collection, G2B.
The supermodel has teamed up with Brazilian Footwear Company, Ipenama flip flops, to produce a range of environmentally friendly summer sandals, which include a variety of 6 different styles.
According to the press information, we’ve been sent the classic jellies, which are apparently ideal for ‘trekking up a cliff path’. While I’m not sure I’ll be doing that anytime soon, I’ll agree these sandals would make a cute addition to a casual daytime outfit.
Other designs in the collection include Refresh which are classic Havana style flip flops; Cascade, a glamorous gold strappy Greek style sandal; Agua, a rather peculiar looking flip flop with a slightly irrelevant extra strap, and my favourite, Pure, a trendy T bare style with added diamantes. Gisele can also be seen here modelling the ‘Clear’ sandals in this surprisingly unflattering promotional photograph.

Prices for the sandals range from £12.99 to £19.99, with a portion of the proceeds this year being used to support water preservation projects such as WWF, Y Ikatu Xingu and de olho nos mananciais.
They’re perfect little holiday shoes, so grab a pair online if you’re looking for something that can carry you comfortably from a long beach day to the intoxicated early hours of next morning. If however, like myself, you wont be going away this year, why not just follow our art editor Tanya, and bring them out on the rare occasions that the British sun decides to put in an appearance.





