Indian artist Sadhna Prasad contributes a vibrant page to Amelia’s Colourful Colouring Companion, inspired by her interest in parallel worlds. Here she shares her colour rich take on life, weaving together a love of dreams, memory and fantasy.
What is your colouring book artwork inspired by? It’s very intriguing.
I am currently obsessing over the existence of parallel worlds and researching about how the idea of the same came about. The illustration for the Coloring Book is an experiment for this relationship between humans and spaces. It is to define the two worlds which will connect in multiple ways, depending on the person filling the colors in to finish the image.
How did you come to study at Camberwell, and how does a London education differ from a Mumbai education?
I had researched a lot about the Illustration courses and the course-structure at Camberwell sounded very exciting and challenging. My education in India was under-graduation hence guided constantly by professionals and I was referred to as a student. In London, I was a professional who had taken up a year to finish a particular project, experimenting along the way with the feedback of tutors. That’s the difference. I was moulded into a complete professional.
Why are you so interested in memories, dreams and fantasy?
I have always believed that my work should resonate with my personality. Memories create that relatable added layer. I am way more expressive when I relate to situations and scenarios personally. Dreams and fantasy is my gateway to edit the existing world.
Where would you most like to create a mural and why?
I would love to create a narrative-mural at intervals from Kashmir to Kanyakumari in India. It covers the two extreme points of the country. (Kashmir-North India, Kanyakumari-South India). This is an ideal roadtrip journey across India and it would be a story for people to travel through and will also help them travel further. The mural would be spaced on the roadtrip route from Kashmir to Kanyakumari. Now that I have pitched the idea, I am excited to work towards it.
Can you tell us more about your involvement in the worlds Biggest Student Art Show?
I use Behance quite frequently to look for freelance opportunities or to follow and look at other peoples work. I stumbled upon this competition under Behance’s Job Portal and I thought I should give it a try. Everything worked out perfectly and I was chosen as one of the ten students around the world to be featured in Adobe’s Worlds Biggest Student Art show where each of us got an amazing opportunity to contribute a design piece to be painted on a wall in Brooklyn by Colossal Media. We were given a common theme – ‘to show our unique perspective of the world‘.
Why do you like entering competitions and which ones have you entered recently?
Competitions keep the adrenaline rush going for me. I love working under strict guidelines and time restrictions. Apart form that, it gives you various opportunities to travel and connect with people form all over the world who illustrate to make a change. I have recently entered two for Film Festival Official Poster Competition and I am working on one due in January for a picture book.
How are you exploring animations?
I am currently experimenting with a software called Cinema 4D, to see what 3D elements I can add to my illustrations. I intend to start the experimentation with a common theme and small GIFS till I conclude in the form of an elaborate motion graphic video.
What is you personal project Life’s Little Instruction Book?
I came across this tiny little book at a bookstore in India called “Life’s Little Instruction Book” and decided to pick it up. After reading all the quotes I realised the book is a confusion of emotions by the author, where he is telling you what is right and wrong. After the one year hiatus with work, I decided I would illustrate what the quotes meant to me, literally or satirically. It is the long term project with which I plan to record my work changes.
You have just been on a road trip across India, can you tell us more?
The roadtrip was one of a kind, because it was a collaboration with 15 other creatives whom I hadn’t known before. Such a surprise the trip turned out with some great collaborations on the trip, painting murals/boats while we travelled and millions of ideation for future opportunities to work together. It also gave me an opportunity to dwell further into the topic of stereotypes and spaces. Moreover it gave me time to think, reflect and meet some amazing people.
Where are you based at present and why?
I am currently based in Mumbai, India, working as a freelance illustrator as well as looking for other work opportunities while connecting to the illustration community in India and elsewhere.
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