It was Daniel Almeroth’s “The Birth of Feminism” series that formed an entry into Dazed & Confused’s Free Range competition that first caught my eye and drew me in. These sparsely yet beautifully constructed collages are not only visually pleasing but make a bold statement about the feminist movement too. He explains the work as “moments of metaphorical and symbolical events before and after this dramatic political movement. The point of the series is to highlight the tight control Men had over Women throughout our past; through religion, marriage and general social attitudes.”
Delving deeper into Almeroth’s work, I notice a similar thread of stunning aesthetics teamed with clever insights running through his artistic repertoire. The Injured Body, for example, “tries to highlight the factor of deformities due to accidents and incidents. It comments on the relationship of a figure of heroism and the true reception they may receive.”
The sign of a good artist in my opinion is one who can create work with meaning or a message, yet leave it up to the audience to form their own perspectives, drawing on individual personal references and experiences. Nothing is less attractive then artists who dictate your reactions and responses. Almeroth concurs, saying “I want to leave these images open to interpretation, to challenge the observer to reach a personal conclusion of the images intent.”
It was a pleasure to get to know him a bit better and find out what makes him tick.
When did you first realise you were creative?
I first got into illustration when I was a little’n, I use to draw landscapes of cities being destroyed by dinosaurs, covering it in glitter and dry macaroni. I like to think I’ve changed since then!
Tell me about your school days.
I completed my A’levels at Shenfield High School (where Richard from Richard and Judy, and Des from Diggit went to school!). I then studied my foundation at Thurrock & Basildon College, Essex. Then got into the Arts Institute at Bournemouth studying the Ba Hons Animation Production course, changing to Ba Hons Illustration at the Arts Institute at Bournemouth in my second year.
Who or what is Crabwolf and what is your involvement?
Recently I have joined a collective with four other illustrators/designers under the name of CRABWOLF. Crabwolf was born one night over dinner, beers, drawings, some roulette and a scorpion. All consisting of graduates from the illustration course at the Bournemouth Arts Institute. We commonly all collaborate on projects such as our recent Limehouse Magazine front covers, greeting cards, promotional posters/materials, possible exhibitions in London and Dublin are lined up, a zine or two in the pipeline and discussing ideas for t-shirt ranges and hand screen printed posters that are just so good for the environment. Today Bournemouth, tomorrow? …The world.
Tell us something about Daniel Almeroth that we didn’t know already.
I’m an Essex boy, born and raised, at Eastgate shopping centre is where I spent most of my days.
If you could time travel back or forward to any era, where would you go?
I’d go back to the Victorian times, making a couple of stop offs along the way. Firstly the 90′s and don an under cut then the 70′s to acquire a taste for free love, then become the most insanely popular/rich/famous man that ever lived in the Victorian era.
If you weren’t an artist, what would you be doing?
Probably get started on making that time machine.
Which band past or present would provide the soundtrack to your life?
Mulatu Astatke. Brilliant.
I say Modern Art is Rubbish, you say…?
“MODERN ART = I COULD DO THAT + YEAH BUT YOU DIDNT” Craig Damrauer.
What would your pub quiz specialist subject be?
Probably a mixture of Arts, Entertainment, Geography, History, Sports, Nature, Food and Miscellaneous. They call me the quiz meister, a necessity for every team!
Who or what is your nemesis?
Tomato Ketchup & Moths.
What piece of modern technology can you not live without?
My desktop iMac. Her name is Selina.
What is your guilty pleasure?
Having a pint, a rollie and drawing in the garden.
What has been keeping you busy of late?
I’ve recently received briefs for editorial work in a few magazines, promotional posters and flyers for events, I also had my work exhibited in a local exhibition named Ishihara (which is possibly branching out to London in the near future). Me and fellow illustrator Selina Kerley also have produced a three edition Fanzine named Chien Schuanz that promoted ourselves and other local artists, selling them on the internet and local events in Bournemouth. I have also produced a limited stock of screen printed t-shirts and jumpers that are selling like hot cakes that’s keeping me warm from the recession!
What advice would you give up and coming artists?
Shameless self promotion, self initiated projects, collaborating, spending all day on the internet and with a pencil in your hand.
Who would your top five dream dinner guests be? Who would do the washing up?
I think it would have to be in a Come Dine With Me layout with Frieda Kahlo, Jean Claude Van Damme, Ghandi, Sir Alan Sugar and Picasso. I’d make Ghandi and Sir Alan Sugar wrestle, the loser would do the washing up.
What’s next for you then?
At the beginning of July some friends and I are exhibiting and manning a stool at the next D&AD space in Earl’s Court, so pop along for a chat and some freebies! I also plan to help create and brand a Fashion magazine which is currently starting to emerge on the drawing boards.
All hail Daniel Almeroth and The Crabwolf Collective. You heard it here first.
- The Observatory: Arts University Bournemouth Illustration Graduate Show 2015
- The School Creative Centre: Putting the Cool in School
- Art Listings
- King of zines.
- The Prince’s Drawing Clubs exhibition