What was formerly the Lush store in Covent Garden’s main piazza is now host to the exhibition ‘DIY London Seen’, a homage to the subjects of the film ‘Beautiful Losers’.
The film recounts the story of a group of likeable young suburban artists who, despite creating work outside the established art system in 1990s NYC, very quickly rose to commercially vaunted fame and success.
Their ethos, borne of skateboarding, punk, graffiti and DIY living, was to be an artist without adhering to art history or education. Doing what you love whatever the rest of the world thinks. These artists, Harmony Korine, Ed Templeton, Mark Gonzales, Barry McGee, Shepard Fairey, Jo Jackson, Thomas Campbell, Deanna Templeton, Stephen Powers, Chris Johanson, Mike Mills and the late Margaret Kilgallen were united by the then curator of Alleged Gallery, Aaron Rose, now Director of the film “Beautiful Losers’.
In the 90s, the Beautiful Losers’ work was outsider. In 2009, the art exhibited at DIY London Seen is mainstream commercial fodder that is regularly used for major branding.
However, this fact doesn’t reflect negatively on the spirit of the artists’ work or the exhibition itself. It merely highlights an unprecedented support for the arts (commercial or otherwise) and a vastly adjusted attitude about what it means to be an artist where to be commercial does not mean being a ‘sell-out’.
The space is donated by Covent Garden London, which provides gallery space in the West End to diverse forms of art through part of Covent Garden’s Art Tank movement.
The exhibition is curated by Bakul Patki and Lee Johnson of ‘Watch This Space’. Their previous experience in the commercial and critical art markets spans over ten years and as a result, they know how to put together a good exhibition.
The private view, replete with canapés filling enough to make a full dinner, was packed mainly with trendy young adults in their 20s and early 30s and a few stylish characters in their 40s. The invitees milled about in the two-storey, three-roomed space, drinking free cider, looking at the art and gathering in pockets outside to chat and smoke.
The exhibition space boasts 52 pieces of mainly original art including a seven foot tall mirror-tiled bear created by 21-year-old Arran Gregory and a lightbulb suspended from the ceiling, revolving on a record as it spins (I kept hoping that the bulb would eventually melt the record but instead the record keeps endlessly spinning).
There is a lot of illustration and photography of the sort you see around in many galleries in East London and on various advertising paraphernalia and as usual, some of it is good.
What stands out most about the exhibition is how, in a decade and a half, enough has changed so that what might once have been outsider art is now perfectly at home and fully catered for in the bustling centre of one of London’s most well-trafficked areas.
Young artists and older artists, property organisations, the public and the commercial world are a blur, shaking hands in every direction.
Disused property is now the breeding ground for emerging artists and successful commercial art curators are there to provide fully functioning and well-run exhibitions.
Whether the Beautiful Losers were the seminal artists paving the way for opportunities afforded to such artists as those of London Seen or not, they were lucky enough to rise to success. The acceptance of skateboard, graffiti, DIY culture could have come earlier, later or not at all.
London Seen and Beautiful Losers are reminders that in a commercially driven market making art isn’t about how much the public loves, or ignores, what you do. As trends come and go, their message is to never forfeit the ethos of doing what you love whatever the rest of the world thinks. History will always move forward and with it, the randomness of success.
Check out DIY London Seen in Covent Garden until 5th of September at 11, The Market Building, Covent Garden, London WC2 8RF.
Beautiful Losers is now available on DVD from the ICA.
Images courtesy: Joshua Millais (bear) and Watch This Space.
Tags:
Aidan O'Neill, Arran Gregory, art, Barry McGee, Beautiful Losers, Charlie Woolley, Cheryl Dunn, Chris Johanson, Chrissie Abbott, Covent Garden, Deanna Templeton, DIY, Ed Templeton, graffiti, Harmony Korine, Ivory Serra, Jo Jackson, Kieron Lee, Marcus Oakley, Margaret Kilgallen, Mark Gonzales, Mike Mills, Nick Jensen, Ricky Adam, Rita Gomes, Robin Clare, Sam Ashley, Shepard Fairey, skateboaring, Stephen Powers, Thomas Campbell
