A few months back People of Print sent me a copy of their inaugural magazine, a beautiful beast detailing the very best of print in luxurious tactile printed form (of course). The magazine was entirely funded through Kickstarter, and so they have returned to the same crowdfunding platform to fund issue two, a bigger and more ambitious project with some exciting print outcomes planned. As they enter the final few days of funding they have released a series of stretch goals – make sure you get involved before it’s too late. Founder Marcroy Smith answered a few questions…
How did People of Print begin life?
People of Print began in 2008 as a list of online bookmarks of creative printers that I admired and found inspiring. It is very much like that until this day, except our team is much bigger and we have a few more strings to our bow.
Can you name a few highlights from numerous People of Print collaborations?
We love collaborating with brands and clients to create something special in the vast world of print. We loved working with UEFA to create exciting material to present to Champions League Football teams, Levi’s was a great project where we were printing onto shirts in-store during the Olympics, we have also teamed up with V&A, Design Museum, D&AD and London Graphic Centre to create some fun, interesting workshops.
What was the best outcome from your first Kickstarter campaign for Print Isn’t Dead Magazine?
The fact that we were able to produce a self-published magazine was the best thing ever. Essentially taking pre-orders to pay for the hefty paper and printing costs that are involved with this game.
And what was the most surprising outcome from it?
I don’t think we were surprised by much because we had it pretty tightly planned. I suppose we were surprised / happy when New York Public Library called and asked for copies for their periodical archives and MoMA PS1 asked for copies to sell in store.
What are the best things about print?
Tactility, permanence, considered content, vibrant colours which can’t be achieved on screen, smell, process.
What can backers pledge for in the current campaign?
Backers can pledge for two variations of the magazine. One which has a litho cover and one which will be hand screen printed by Heretic Studio. We are also offering packages whereby you can have your name and URL featured in our magazine or buy a small block of print space for an emblem or image of your choice. Alongside a few other special rewards.
Can you let us in on any content for Element #002?
Basically the underlying theme of this issue is DIY, counterculture and self-publishing. People who have done things for themselves and how current technologies are assisting this movement. Expect Oz Magazines, SuicideGirls, Unit Editions, Vans, magCulture, Jessica Walsh and much much more.
What next if this is a success?
We have a million ideas (about 5) in the pipeline. Slowly but surely building them all from the ground up.
Pledge your support for print with Print Isn’t Dead: Element #002 here.
Categories ,Crowdfunding, ,Element #002, ,Heretic Studio, ,Kickstarter, ,Marcroy Smith, ,MoMA PS1, ,New York Public Library, ,People of Print, ,Print Isn’t Dead
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