That Which We Do Not Understand: Amelia’s Magazine 10th Anniversary Open Brief for Artists and Writers

DEADLINE EXTENDED! Be inspired by Mysticism, Spirituality, Alchemy, Paganism, Witchcraft, Herbalism, Shamanism, Magick, Voodoo, Folklore, Occult, Esotericism, Tarot, Astrology, Animal Spirits, Paranormal activities, the Moon and much more for my exciting new Open Brief.

Written by Amelia Gregory

Amelia's Magazine TWWDNU Open Brief
Moon illustration by Daria Hlazatova.

Amelia’s Magazine is 10 years old this year! It’s been a long time since I’ve worked on a major new publishing project, but 2014 is the 10th anniversary of Amelia’s Magazine, and I could not let that pass without putting print on paper. So here, without further ado, is my brand new exciting open brief, open to anyone, anywhere in the world.

To celebrate 10 years of supporting emerging artists and writers I plan to produce a one off limited edition collectible artists’ book that will feature artworks, artist interviews and musings on the theme of That Which We Do Not Understand. It will be available online and in a few prestigious bookshops, including the Tate. Accompanying this will be an exclusive series of A2 limited edition gold foiled art prints, with chosen artists receiving 50% of profits from sales.

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The publication will feature specialist gold spot printing on beautiful paper with great binding and a special gold foiled celebration cover. It will be the same size as my original magazine appeared in print, so it will sit nicely on a bookshelf alongside the old issues. It will be a return to what Amelia’s Magazine does best in print, whilst embracing the internet age to spread the news, and if all goes to plan we’ll be celebrating the 10th Anniversary Artist’s Edition with a big launch party at a gallery in East London, where guests will be able to meet the contributors and buy the publication and corresponding limited edition prints.

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The Brief:
The theme of That Which We Do Not Understand is inspired by my recent travails into the unknown: over the last year I’ve had two late miscarriages and it has got me thinking about how we don’t really understand very much about this world. We don’t fully get how our bodies work, and there is an awful lot we don’t understand about the threshold between life and death, between health and illness, between western medicine and natural approaches. For that reason humans have turned to many alternative practices to bring clarity into their lives. Please be inspired in your art and writing by the following: Mysticism, Spirituality, Alchemy, Paganism, Witchcraft, Herbalism, Shamanism, Magick, Voodoo, Folklore, Occult, Esotericism, Tarot, Astrology, Animal Spirits, Paranormal activities, the Moon and much more. Think of the unknown space where strange ideas that we can’t quite make sense of exist, however abstract this might be – or be inspired by your own experiences. And feel free to use this brief as an excuse to marvel at life, in all its wonder.

For fine artists, illustrators, photographers and writers this is a great chance to take part in a thought provoking collaborative art project, gain exposure, and for artists, an unmissable chance to produce high end prints that you might not otherwise have the opportunity or funding to do alone and hopefully make some money too. Get involved if you have previously contributed to Amelia’s Magazine, or have never done so before. Amelia’s Magazine is known for its support of new, upcoming and established artists so this is a really practical way to help further careers. 

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How?
The Limited Edition Amelia’s Magazine artists’ book will be printed by Principal Colour, high quality lithographic printers based in Kent who have printed all my previous magazines and books. The limited edition gold foil A2 artworks will be printed by renowned fine art printers Harwood King, based in East Sussex. Because my website does not make any money I plan to get this project off the ground via crowd funding website Kickstarter. By pre-selling copies on Kickstarter I will be able to prevent over production, thereby avoiding debt and lessening the impact of our creativity on the environment. These were both big factors in my decision to stop producing the print magazine back in 2008.

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The Kickstarter campaign will be launched in October and I will be networking like crazy to make sure we raise sufficient money to make this happen (and of course encouraging everyone who is contributing artwork or loves to support artists to help me out). We can definitely make this happen! If we far outreach the goal then I’ll be able to feature more artworks and writing, produce more copies of the book, and perhaps most importantly, if this campaign is a success I will definitely produce an all new and improved version of Amelia’s Magazine in print, using the same method to raise money up front. And what happens if Kickstarter is not a success? Well, I’m think positively because I am sure we will make it work, but if everything goes completely tits up then at the very least I will publish all the best art and writing on my website, featuring interviews with favourite contributors and lots more of their work. Let’s get the momentum building: please use the hashtag #TWWDNU to talk about the open brief online.

Below is all the information for contributing artists; contributing writers should scroll down for more information.

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ARTISTS:

What you need to know:
Entering artists are encouraged to use lots of colour and pattern in their artwork, with the inclusion of gold elements as a separate layer that will be printed using real gold foil. Most importantly, your artwork should be something that people want to hang on the wall, so take a look around at current trends and think about what you, your friends and family would like to have on your wall. Perhaps you could even ask them! I want the very best images to be available as prints to sell, so I will be looking for intriguing and beautiful artworks that are also likely to be commercially successful.

A note about what I like:
Amelia’s Magazine has become known for a certain style over the years – I tend to gravitate towards highly coloured and highly patterned artwork. I prefer illustrations with elements of hand production and delicate details. But not always! I love some of the really simple monochrome images on this page. If in doubt take a look back through old copies of Amelia’s Magazine, browse through the website or check out Amelia’s Anthology of Illustration and Amelia’s Compendium of Fashion Illustration for a better idea of the art that I like. I’ve put together a Pinterest inspiration board to whet your juices and I will be continuously adding to it so why not follow it here: but do not feel you have to be limited to the ideas or iconography that I have chosen!

Technical details: Please read!
Your work cannot be considered for inclusion if you are not able to fulfil these requirements, so please read them thoroughly before starting your piece.

Size, dimensions, layers:
*Any image you create should be exclusive to this project.
*Your original artwork should be sized 40cm x 49cm at a 300 dpi resolution. This sizing fits A2 paper, but with the same dimensions as my original print magazine (and the accompanying publication).
*Make sure you work in the portrait orientation.
*Please save your artwork as a tiff or psd file in both CYMK and sRGB colour modes (Litho printing for the publication is done using the CYMK colour mode and giclee printing uses the sRGB profile).
*Please ensure that you include a separate layer showing where the gold foiling would lie on top in a separate colour (your artwork should also work without this layer as this cannot be shown easily on the internet!) The gold foil should be used sparingly – for instance do not create a large flat background entirely made up of gold foil, please use it as highlights only!

What to send:
*Please title your email ARTWORK FOR AMELIA’S MAGAZINE 10TH ANNIVERSARY so that it does not get lost amongst other emails.
*Please ensure your artwork is titled with your full name.
*Please send me a small version of your artwork in CYMK that is no more than 2MB in size (you may need to send two, one file without and one showing where the gold foil layer will be placed). If you are shortlisted I will ask you to send your original full size file featuring the separate layer, and an sRGB version, so make sure your colours work in both colour modes.
Website and Social Media:
You must have a professional active presence on social media channels, preferably on at least twitter, facebook and instagram. Please include all relevant links in your email. Please also send a link to the personal website which best showcases your work.
Words:
Please write a short piece of no more than 200 words about the inspiration behind your work. If you have been inspired by a personal story then all the better.

DEADLINE:
Please send your work to art@ameliasmagazine.com by MONDAY 20TH OCTOBER, if you are able to send your artwork earlier it will stand a better chance of being chosen to be made into an exclusive A2 gold foil limited edition. Some of the best pieces will be featured in the Kickstarter campaign, with those artists receiving a greater profit from each sale of their artworks.
DEADLINE EXTENDED UNTIL MONDAY 10TH NOVEMBER
You’re in luck: the deadline has been extended again for the Kickstarter campaign. The LAST deadline is now midnight (GMT) on Sunday 16th November. But please get your submissions in as soon as possible!

All featured artists will receive a copy of the limited edition publication and artists with limited edition prints will receive 50% of the profit (sale price minus production costs) from the sale of each print. Any prints which are not sold through the Kickstarter process or at the exhibition will be sold through Amelia’s Magazine and East End Prints; a premier destination for discerning print buyers.

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WRITERS:

What you need to know:
I am completely open to the type of writing that might be featured alongside the artworks in this publication: it could take the form of poetry, flash fiction or short story, or it could be a piece of documentary writing, lyrics, a report, an interview or a diary. There is no minimum length but please make sure your piece is no longer than 2500 words. It must be exclusive to my publication. Please send your writing as a word or rtf file, saved under your full name and with a clear title at the top. If your writing is featured in the publication you will receive an invite to the launch and a copy of the final book.
UPDATED INFO: I am making an intriguing and uplifting book that looks at the myriad ways in which we cope with our world, so your writing should question and celebrate the miraculous nature of life.

Website and Social Media:
You MUST have a professional active presence on social media channels, preferably on at least twitter, facebook and instagram. Please include all relevant links in your email.

DEADLINE:
Please send your work to art@ameliasmagazine.com before the deadline of MONDAY 20TH OCTOBER 2014. Please title your email WRITING FOR AMELIA’S MAGAZINE 10TH ANNIVERSARY so that it does not get lost amongst other emails.
DEADLINE EXTENDED UNTIL MONDAY 10TH NOVEMBER
You’re in luck: the deadline has been extended again for the Kickstarter campaign. The LAST deadline is now midnight (GMT) on Sunday 16th November. But please get your submissions in as soon as possible!

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So, what are you waiting for? I’m so excited to see what the theme of That Which We Do Not Understand inspires!

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