Like trojan horses in thrift store suits, Andy Bichlbaum and Mike Bonanno are the corporate world’s bêtes noires, causing mayhem and creating chaos in the buttoned up business sector. Seeing that they describe their favourite hobby as posing as the heads of corporations that they hate, the results of which have caused losses of millions of dollars on the stock market, you can see why these men strike fear in the otherwise impenetrable world of big business.
The exploits of Andy and Mike, otherwise known as The Yes Men, make up “The Yes Men Fix The World”, the optimistically titled documentary which details their journey into some of the biggest, baddest corporations in the world. Before you think that these two are merely time-wasting pranksters, bare in mind that they only go after the organisations which have blood on their hands, and their ultimate mission is to “expose the corporate greed which is destroying the planet”. Their tried and tested manner of political activism is done by ” criticizing those in power with a smile and a middle finger”, a disarmingly effective method which always delivers. The film details one of their most infamous and audacious hoaxes yet – impersonating a Dow Chemical spokesperson on the BBC. A little back history to put this in the correct context; in 1984 a chemical plant in India which was owned by Union Carbide (since purchased by Dow Chemical) leaked 27 tons of the deadly gas methyl isocyanate which spread into the city of Bhopal. Called the worst industrial disaster in human history, the effects were far reaching and horrific. Over 500,000 people were exposed to the gas, and 20,000 have died as a result. It is estimated that 120,000 people still suffer from ailments caused by the leakage, which include blindness, extreme difficulty in breathing and gynecological disorders. Babies born since have been blighted with disfigurements. Since Dow Chemical purchased Union Carbide in 2001, they have refused to clean up the side, provide safe drinking water or compensate the victims, saying that the settlement reached by Union Carbide had fulfilled the financial and moral responsibilities of the victims.
With this in mind, the dogged determination of The Yes Men to focus in the spotlight on Dow by any means possible is quite understandable. In 2004, Andy Bichlbaum appeared on the BBC as Jude Finisterra, a Dow Chemical representative, accepting responsibility for their actions, pledging to clean up the site and compensate the victims.
The fallout was fast and unexpected – Dow’s share price fell 4.2% in 23 minutes, causing a loss of $2 billion in market value. This leads to a Yes Men realisation. As they explain; “we have created a market system that makes doing the right thing impossible, and the people who appear to be leading are actually following its pathological dictates. If we keep putting the market in the driver’s seat, it could happily drive the whole planet off a cliff.”
The film follows Andy and Mike around conferences as they try to explain the ramifications of this situation. Of course, the methods which they employ to do so are not always legit (but funny for us). For example, pitching the concept of a ‘golden skeleton’- which represents lucrative skeletons in the closet, to a London Dow Conference. Surprisingly, those attended loved the concept and afterwards scrabbled to be given skeleton key chains and memorabilia.
The documentary also unveils SurvivaBalls, (which can best be described with photographic examples) on a unsuspecting audience. While they may suspiciously look like fat suits, they in fact “Save managers from abrupt climate change – an advanced new technology will keep corporate managers safe even when climate change makes life as we know it impossible”. As long as the heads of the corporations are alright, eh?
The Yes Men press have this to say about the films release:
COME SEE THE YES MEN GET SERVED?
If you happen to live in the U.K., the Yes Men will be attending the London
preview screenings August 7-10 and will appear live at the nationwide simulcast on
August 11. These are great opportunities to serve the Yes Men legal papers should
you or anyone you know wish to sue them. Please get tickets early to reserve a
seat for these potentially lively events! Note as well that the Yes Men will give
a free “Special Edition” New York Times to anyone who comes to any daytime
screening, or to one of the Monday-Wednesday evening screenings at the Odeon
Panton Street London between August 7-13.
There will also be the chance, a la The Age Of Stupid, to organise screenings in schools and public work places. For full screening dates and times, and to buy advance
tickets, please visit http://www.theyesmenfixtheworld.com/scre
Tags:
Similar Posts:
- Reclaiming power at Copenhagen!
- Protest against RBS’s investment into Tar Sands
- Book Review: Eradicating Ecocide
- An Interview with Kee Boutique, purveyor of vintage and handmade clothing and accessories…
- Oxfam taking action with a city of tents and Jamie Hewlett of Gorillaz lending a hand
