September marked the official UK launch of the new shopping/networking website, ShopStyle. Already popular amongst fashion followers in the US, the best way to describe this new digital phenomenon would be a ‘Google for fashion with a MySpace twist‘. Shopstyle offers a unique online shopping experience, which enables users to browse the rails of thousands of brands through a simple search box option. Just like Google, ShopStyle carries out all the hard work trawling through shopping sites in order to bring you any matching items to your keywords. Users can also narrow down their searches by price, brand, store and size so only the most relevant results are displayed.
The site proved to be heaven sent in my own hunt to unearth a descent pair of gladiator heels, presenting me with options from new and smaller brands that I wouldn’t usually consider in my shopping choices.
ShopStyle’s nifty social networking twist means even those of us a little strapped for cash can still muzzle in on the spirit of fashion. The StyleBook tool allows users to play around and create their own fashion look books based on their own personal tastes and styles. These can be viewed by fellow users who are free to comment and discuss ideas. Unlike other virtual stores, ShopStyle embraces a love for fashion and creativity, moving beyond the simple idea of consumption.
Keep an eye out next month as three emerging designers, selected by stylist to the stars, Bay Garnett, get the opportunity to display their collection on the site.
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- Dan Stanley and Fluffy Thoughts
- Introducing the Closet Swap community from Channel 4: Don’t Shop – Swap!
- Future Human Lectures: Fashion’s Microchic Shake-Up
- Illustration Now! Fashion by Taschen: Book Review