Here at Amelia’s Magazine we are always bounding up and down in excitement whenever we unearth a designer that is striving to take care of mother earth along with creating delectable pieces for all us avid fashionistas! Our latest find Ada Zanditon ticks all our boxes, hoorah!
At the forefront of her field, Zanditon is raising the flag for innovative ethical fashion design. Injecting a healthy dose of cool into eco-fashion Zanditon’s ethos is clear, elegant, pioneering and experimental designs that challenge the conventionality and boundaries of sustainable design.
Zanditon brings a new dimension to haute couture, a area that has not been widely broached in ecological design. Her collections are an eccentric tour de force venturing through medieval volumitous silhouettes to theatrical ruffles, all in a subdued palette of neutral blacks to muted greys and teals. Her collections convey a journey and have a real sense of fluidity. Her latest A/W collection is no exception, inspired by the literary novel Soil and Soul by Alastair Mc Intosh the book charts an ecological journey to prevent mass construction in cherished lands in Ireland. The collection subsequently has a distinctly celtic feel that is entrenched by Zanditon’s interest in Irish mythology, the collection utlises a range of prints custom designed and woven by Ada. Aswell as working in Fashion Design she also works as a Ilustrator.
Zanditon has been shrouded with accolades, having excelled though university, with a first at London College of Fashion in Womenswear Design in 2007. She then went on to cause waves in the fashion sphere, winning an award for most creative collection at her debut at The Ethical Fashion Show in Paris in October 2008. Zanditon’s success has grown in momentum ever since and has went on to collaborate with Gareth Pugh on his pattern designs and to create a capsule collection for Oxfam out of re constructed recycled clothing.
1. Tell me a little bit about yourself Ada?
I created my ethical and sustainable womenswear business in March 2008. I have exhibited at London Fashion Week as part of Estethica (Feb09) and at Ethical Fashion Show in Paris (oct08) where I won an award for most creative collection which includes the prize of fabric sponsorship from CELC masters of linen. I also make multimedia illustrations which have recently been exhibited in a show in Moscow alongside the work of Mark Le Bon.
2. Your work has a environmental ethos, what inspired this?
A friend wrote her final year thesis about the environmental impact of fashion and much of the information really surprised me because it was not something I had considered in depth before although I had always been interested in Green issues since childhood. I then attended an event organised by anti apathy at which Katharine Hamnett spoke about her work in the sector of organic cotton and what it meant to her as a designer. The environmental impact of any product starts with the designer and their choices. I don’t feel limited by choosing this as a path, I feel it is a great opportunity for me as a designer to create things that I not only perform aesthetically and functionally but which I can believe in having real value to people and planet.
3. Do you think enough is being done within the fashion sphere to promote sustainable fashion design?
It depends on the definition of enough, its a lot better than it used to be, in fact there have been weeks and months when you cannot open a magazine or a paper without there being something on sustainable design but of course there can always be more. For me it will never be enough until it is no longer necessary to promote something as sustainable because it is expected both by the designer, the buyer and the consumer that it should be designed sustainably. However I think that we have come a long way even in the last five years and I really admire and respect the hard work of the label from somewhere not only for their brand but also for putting so much passion into creating and sustaining Estethica.
4.Do you have any advice for inspiring eco- designers?
Think of yourself first as a designer , i.e think that anything is possible and then really research and consider your concepts. Look also at what is available close to you, in your town, your country. Local is a huge part of living more sustainably.
Personally for me I am happiest when people look at my work, exclaim how much they like it and then look confused and say “but how is this eco?” because it doesn’t look like their perception of what eco friendly clothing looks like. People will adopt more sustainable life styles either through neccesity or desire. Neccesity usually comes after catastrophe so I prefer desire.
5. What do you use as a main stimulus when your designing?
A concept. I chase after something that is illusory. Its a tyeing together of different strands, its not exactly story telling but it’s got similarities. The images can be anything but the structure to my working process comes from a fascination with an idea. Or that is at least one half. The other half is people, muses, personalities and I have to say I dress very differently to the clothes I design. I think this is because I want to design clothes that have elegance, strength and allow a women to express being sexy and intelligent at the same time. I am a tom boy personally! If I had my way I would just wear jeans ,
leggings and t shirts all the time….
6. Your also an illustrator as well as a designer, does your art work inter breed into your fashion work?
Absolutely. For my aw 09 collection drew the art work that I had woven by Vanners as a silk jacquard. For my graduate collection I created prints inspired by Mayan glyphs and space travel that were digitally printed onto Silk Jersey. I also create prints for various other labels. My silhouettes and shapes in my collection also influence the shape and look of some of my
illustrations.
7. Your illustrations have a distinctly multi-media feel, take me through your working processes?
Its quite mysterious sometimes even to me….. I start by drawing usually directly with fineliners. I might not have anything particular in mind… or just one or two images of the subject if there is one. These are usually very different to the thing I am drawing itself which often comes more from my mind’s eye. I sketch a lot from life of objects and people but hardly ever make studies that connect the sketches to the illustration. I think this is because I remember and imagine 3 dimensional imagery/objects much more than words. Then I continue via creating texture through photography and painting. All of this gets scanned in, and then a lot of photoshop and illustrator later…… and I arrive at a point where I think the balance is just right between the image I have by now an idea of and chaos. Like the clothing I think its quite an organic process.
So keep your eyes peeled for Ada Zanditon, with fans such as Patrick Wolf I have an inkling we haven’t heard the last from this talented lady.
Tags:
Ada Zanditon, Conceptual, Estethica, Ethic, Fashion, Fashion Design, Illustration, Interview, London College of Fashion, Mark Le Bon
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