Prepare to throw your sensibilities and all sense of conventionality out of the window! Why I hear you scream? Well, this week sees Alternative Fashion Week bombard an unsuspecting Spitalfields in all its wonderful obscurity. Forget all the opulence of London Fashion Week; Alternative Fashion Week is going to assail you with raw, un-censored Fashion Design.
The event unlike London Fashion Week is open to everyone and free for the designers to participate. It will be running all this week from the 20th-24th of April at Spitalfields Traders Market. So get your skates on people and get on down for all the outlandish action. With 15 shows a day, it will see at least 10,000-hop foot through their doors. Applicants range from recent graduates to independent designers keen to establish themselves in the fashion sphere. The participants are an eclectic range of designers from a myriad of different fields from the theatre to circus, so be prepared for a vivacious show. In conjunction with the free daily shows, the event hosts an adjacent market from noon till three showcasing a whole treasure trove of accessories, Womenswear and textiles for us to feast upon.
Here is a sneak peak at one of the accessory designers that will showcase her A/W collection at the event. Helen Rochfort’s innovative designs focus on all things delectable. Infact just glancing at her liquorice allsorts bag is enough to have me running to the nearest sweet shop for a fix. She describes her delectable designs as simply “ a sprinkling of vintage and a dusting of retro all whipping together with a kitsch twist of humour” So keep your eyes out for Rochfort’s designs, they are hard to miss!
The event prides itself on its promotion of sustainable fashion, and actively supports recycling and ethical sourcing. It’s organizers are The Alternative Arts, a group based in East London that invests in local artists and projects in the community. Its overriding ethos is the importance of accessible fashion and art in the public domain.
The event is a riot of creativity that questions our ideological view of fashion design; Alternative Fashion Week provides that vital foundation for applications to bridge the gap between them and the seemingly intimidating abyss of the fashion industry.
So keep your eyes peeled as Amelia’s Magazine will be reporting from the front line this week to bring you all the zany fun and frolics!
- Art Listings
- Alternative Fashion Week at Spitalfields: Hatastic!
- 8 Tips for Making a Successful Impression at Alternative Fashion Week
- Alternative Fashion Week 2010 at Spitalfields Market: An Introduction.
- Alternative Fashion Week 2010 at Spitalfields Market: a review of Day 3