The Pipettes by Emma Block.
It’s been a long run up to the official launch of Amelia’s Compendium of Fashion Illustration… but on Friday it was finally party time at 123 Bethnal Green Road.
Bespoke Lily Vanilli cakes for the launch.
My day began with a speedy cycle up to get my hair *done* at Shine on the Green up in Stoke Newington, possibly not foreseeing the consequences of cycling back again against a strong wind. In the end my new glossy look held up admirably well, and was admired by everyone.
Getting my hair *done* at Shine on the Green.
Matt Bramford and Sally Mumby-Croft then joined me to help lug boxes of goodie bag gifts from my house over to 123 Bethnal Green Road – the delay ensuring the miraculous delivery of my beautiful Joanna Cave earrings which made it just in time from Greece.
Matt carrying boxes.
By this time we were running seriously behind, so goodie bag stuffing took on a somewhat manic quality. Luckily Lucy and Nicholas soon joined us from Forward PR, followed by the lovely Heather and Felicity of Dr.Hauschka. Thank god I didn’t try to stuff the goodie bags at home by myself.
Packing the goodie bags.
Felicity whisked me upstairs to apply my Dr.Hauschka make up in super speedy style (why were make up artists never this fast when I did fashion shoots?!) and I emerged looking super polished and sleek. Perfect. I totally attribute all the compliments I received on the night to the skills of Shine on the Green and Dr.Hauschka. Now if only I could achieve the same effect by myself! The next day my boyfriend commented that I looked like a scarecrow once again. Sigh. Now I know why famous people depend so much on their teams of stylists.
Felicity from Dr.Hauschka applies my makeup.
We finished with minutes to spare and I dashed downstairs to find already in place my crew of eager illustrators, Alexandra with her Pukka tea goodness… and the glorious pearlescent handiwork of Lily Vanilli perfectly arranged in the central archway just as the guests started to turn up. By this stage I realised I hadn’t eaten anything since my 7am breakfast of porridge, on which I blame the development of a strange form of reverse word Tourettes (I think Matt Bramford may mention one classic moment in his blog). It’s a miracle I made any sense in interviews.
A close up of the fabulous Lily Vanilli concoction.
Laurel from i-D was one of the first to arrive and between 3-7pm the cosy Bunker Cafe was a whirlwind of activity.
Jenny Robins creates a live sketch.
Andrea Peterson producing a live sketch. Photography by Liz Johnson-Artur.
Andrea’s finished illustration of Nyla from Ethical Heaven.
Illustrators Michelle Urvall Nyren and Abby Wright. Photography by Liz Johnson-Artur.
I was thrilled that so many people came – and it was wonderful to chat to so many bloggers that I’ve only met in the online world and then watch them being illustrated in a variety of utterly unique styles.
Gabby Young popped in to say hello!
Guests also received a relaxing hand massage the Dr.Hauschka way thanks to Felicity. The piles of Lily Vanilli mini scones and brownies quickly vanished, washed down with Pukka tea served in vintage teacups courtesy of 123 Bethnal Green Road.
Laurel Harple receives a Dr.Hauschka hand massage.
By 7pm people started to arrive for the evening party and I realised that my wobbling had less to do with my Nina Dolcetti platforms and more to do with my lack of blood sugar. But then Jessica Bumpus from Vogue arrived and the adrenalin must have kicked in because I carried on straight through the evening without food, drink, or even a pee.
6 Day Riot.
Upstairs 6 Day Riot kick started the night’s proceedings with a set of rollicking tunes, singer Tamara easily charming the room and converting a whole new army of fans.
The Pipettes. Photography by Max Petrossi.
Laura of Forward PR was a star behind the bar.
Our bar was woefully understaffed (my fault entirely) and I thought for a moment that I would have to step in and help out, but in the end Nicholas and Laura of Forward PR managed brilliantly and kept up the energy with lots of dance moves: much admiration and thanks. By the end of the night I hear that even The Pipettes were doing a stint behind the bar. Community effort, now that’s what I like!
Ballad Of and other guests. Photography by Max Petrossi.
Downstairs Forward PR‘s Francesca proved an amazing saleswoman, shifting loads of books in my specially made fabric goodie bags containing a bespoke Moleskine notebook, my special Tatty Devine Cutlass Necklace in a new colourway, Dr.Hauschka goodies aplenty, Pukka teabags, a reclaimed leather heart keyring from 123, a copy of the last ever issue of Amelia’s Magazine in print and a stack of limited edition postcards. Thankyou so much everyone who bought a book – I really really appreciate it.
The huge pile of goodie bags.
I also got to cut the enormous pink flowery centrepiece by Lily Vanilli, which, being double tiered, did indeed look like a totally bonkers wedding cake. Harriet of Tatty Devine then did sterling business cutting it up and handing out the delicious white chocolate fluffy concoction to appreciative guests.
Cutting the cake. Photography by Matt Bramford.
With my ladies Rachael and Louise from Prick Your Finger and Harriet and Rosie of Tatty Devine.
Towards the end of the night my old friend Will of the Mystery Jets arrived and put in a stonking last set, accompanied on the decks by his beautiful female friends. And the Robots in Disguise put in a fashionably late appearance.
Will of the Mystery Jets with his friends.
Robots in Disguise were in my first ever Amelia’s Magazine. They’re ace. Photography by Matt Bramford.
Many thanks to everyone who helped out on the night, especially my star contributors Matt and Sally and of course the wonderful Courtney and her team from Forward PR: Laura, Francesca and Nicholas. And huge thanks to Ross and Michelle of 123 Bethnal Green Road for hosting such a memorable party, the illustrators who helped out, Liz Johnson-Artur and Max Petrossi for taking photos, Beautiful Soul, Nina Dolcetti and Joanna Cave for their wonderful designs and 6 Day Riot, The Pipettes and Will for entertaining my guests. More massive thanks to my partners – 123, Tatty Devine, Moleskine, Dr.Hauschka, Lily Vanilli, Pukka Teas, Adnams and Vodka O – for ensuring a truly memorable event.
Decimating the cake.
And of course I can’t leave out a big thanks (I’m running out of large adjectives here) to all my guests, especially all of those who bought the book and have written such a wealth of amazing blog posts about the event. I am so sorry I didn’t get to meet everyone, but thankyou thankyou thankyou for supporting my ACOFI adventure xxx
Cleaning up the next day: teacups and limes. Just about sums it up!
If you didn’t get a chance to do so at the launch do remember to get along and check out the Eco Pop Up shop instore at 123 for two weeks from the 28th January. It features many of the fabulous ethical designers from my book. Look out for lots of blogs featuring illustrations from the event… coming up shortly. And you can buy the book online on my website with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Don’t forget to also check out the Skype video interviews with featured illustrators in the book over on my Amelia’s House youtube channel.
123 Bethnal Green Road, 6 Day Riot, ACOFI, Amelia's Compendium of Fashion Illustration, Andrea Peterson, Ani Saunders, Antonia Parker, Beautiful Soul, Bunker Cafe, Courtney Blackman, Dr.Hauschka, Eco fashion, Emma Block, Ethical Fashion, Ethical Heaven, gabby young, Gwenno Saunders, i-D, Jessica Bumpus, Joanna Cave, Laurel Harple, Liz Johnson-Artur, Matt Bramford, Max Petrossi, Moleskine, Mystery Jets, Nina Dolcetti, Nyla, Prick your Finger, Prince Cassius, Rebekah Roy, Robots in Disguise, Scout Hut, Shine on the Green, The Pipettes, vogue
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