What happens when you combine one of the world’s leading eco-footwear specialists, with an award winning, well renowned designer?
Magic! That’s what.
‘melissa’, owned by one of the world’s leading footwear manufacturers, Grendene, is dedicated to ensuring that all of its materials are sustainable; even the tiniest bit of excess plastic is re-cycled and utilised. This is one brand where you know, that every step you take, is in harmony with the environment.
Zaha Hadid, most famed for her neo-modernist, forward thinking architecture has a wealth of design knowledge, culminating in 30 year’s experience in the creative fields.
The two have now teamed up to create an exclusive shoe design, to be launched on the 18th of September at a co-hosted London Fashion Week party.
The shoe combines melissa’s ecologically exclusive technology for injected thermoplastic, with Zaha Hadid’s creative eye, to create a shoe that falls perfectly in line with this season’s trend for sculptured shoes and would look equally at home on one’s feet or in a gallery.
With ‘rounded sculptures, harmonized lines, and symbiotic openings’ the shoe was described by Zaha Hadid, as ‘a very challenging project, not only in design but on the technical side too’, ensuring a close relationship forming between the two creatives.
Inspired by ‘fluid movements which accompany the body line of the shoe’s contour’, the shoe is available in 8 colours, (all of which were chosen by Zaha Hadid) including red, white and silver and will sell exclusively in London’s Dover Street Market.
This is by no means the first collaboration from melissa on this level. Having worked with Vivienne Westwood, Judy Blame and Karim Rashid (to name but a few), melissa has a proven track record in successfully mixing creative industries and producing winning results.
The technology used to make this shoe, means it has a perfect form, I love the cut out detail, which is set to be a huge look this season. The patent, plastic and small wedge means its perfect for day or a low key evening looking, the biggest decision is not whether to get them, but just which colour to choose! I can’t wait to see what this duo come up with next.
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