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Top 25 Art Blog - Creative Tourist

An Interview with Fashion Blogger turned Fashion Designer Coco Fennell

Blogger and fashion designer Coco Fennell creates beautiful dresses in collaboration with illustrator (and former Amelia's Magazine contributor) Jenn Pitchers.

Written by Amelia Gregory

Kiss Me Coco Fennell by Jade Boylan
Kiss Me Coco Fennell by Jade Boylan.

I discovered via good old Facebook that my talented ex intern Jenn Pitchers has been creating bespoke print designs for gorgeous curvaceous dresses made by the blogger turned fashion designer Coco Fennell, so of course I had to check them out. Here Coco describes her career move and how she hooked up with Jenn.

Coco Fennell by Amyisla Mccombie
Coco Fennell by Amyisla Mccombie.

What is your education and what brought you to this point in your fashion career?
After school I did a great graphic design course in East London which then led me on to art direct a magazine where I met Jenn Pitchers, the illustrator who I work with on my prints! 

Coco Fennell Louie_Banks

Did being a blogger first help you to launch your own label and what has it taught you about the business?
Yes for sure, working on my fashion blog made me realise that what I really wanted to do was design dresses and that with the internet it could be possible. It showed me that it wasn’t impossible to have an online shop to start a label with low overheads when you don’t have terrifying things like shop rent to deal with!

Coco Fennell new tricks
What does your blog focus on, and has the focus changed since you started your own label?
Yes I think so. I probably blog more about editorials and look books where as before I was focusing on key pieces to buy. It’s just like an online scrapbook. I love that I can find great websites I blogged about ages ago which I would have otherwise forgotten. 
 
Coco Fennel Veronica Rowlands
Coco Fennell by Veronica Rowlands.

What is the process of working together with Jenn to create your unique print designs?
I come up with a theme, pull together lots of imagery and then we meet up, talk about it, Jenn sketches up some awesomeness and we go from there! 

Coco Fennell kiss me
Why was it so important that you create your own bespoke print fabrics and what do you think makes them so different to anything else on the market?
I’ve always loved designers like Jeremy Scott and Swash and when I met so many illustrators working at the magazine it inspired me to make some of my limited edition pieces in cool, unusual prints.

Coco Fennell by Rebecca Rawlings
Coco Fennell by Rebecca Rawlings.

What else inspires your designs?
The female form is the first thing because I want to achieve a flattering shape – if the dress isn’t flattering then girls don’t feel as wonderful as they could and I don’t think there’s any point in making something that doesn’t make you feel good! I love 60′s and 70′s designers too like Biba and Ossie Clark.

coco fennell 1
How have you managed to acquire such a good relationship with celeb fans such as Daisy Lowe, Pixie Lott and Bip Ling?
I’ve just been lucky enough to get in touch with stylists and have been even more lucky that the girls like my dresses so have worn lots of different pieces.
 
Gypsy Heart Dress by Jamie Wignall
Smokin' Hot Babe Dress by Jamie Wignall
Gypsy Heart Dress and Smokin’ Hot Babe Dress by Jamie Wignall.

Who is the model in your current look book and how did you achieve that amazing hair? what was the inspiration?
She is such a babe! She’s called Mimi Wade and she already had that amazing green hair we just added in some yellow extensions. I love big Dolly Parton hair!

coco fennell  2
How many collections do you create a year?
Around three, but it depends. I haven’t really been making set collections so sometimes there are bits inbetween.

Coco Fennell, Circus,Circus by EdieOP
Coco Fennell: Circus,Circus by EdieOP.

What are you aspirations for the future?
I want to grow my brand: promoting fun, friendliness and a positive body image! I love brands like Nasty Gal and Wildfox and the way they work – I aspire to build something like that. There’s a big aim to set myself!

Find Coco Fennell‘s collection online here.

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