Illustration by Emma Block
From student life to Vogue fame in one action packed year, Daisy Knights’ creations have already been snapped up by our most loved style icons and proved that ethically responsible jewellery can still be achingly cool.
Splitting her time between the simple life in the countryside and the rush of her production process, Daisy tells us a little bit more about the passion and inspiration behind her jewellery collections and what the future holds for this wonderfully British label.
Your collection has taken off at incredible speed, how does that feel?
It’s great, I’m so happy that people want to buy and wear my designs! I saw my bracelets in Vogue this month and had a moment of “wow, this time last year, I was at university and now my jewellery is in Vogue!”
Illustration by Holly Trill
Two of your pieces, the Oxidised Feather ring and the 22 Karat Skull ring have recently been worn by Daisy Lowe and Alexa Chung, two of the UK’s biggest style icons. Did they approach you personally or was it just a wonderful surprise?
Well, we share the same publicist who made them aware of my pieces and happily, they seemed to love them!
Which inspirations lie behind your jewellery designs?
Every collection is named after a friend and I use them as a muse for that collection. I aim to embody that person in the collection, My new one is Talullah, after my friend Tallulah Harlech.
You pride yourself on having an ethically responsible ethos throughout your collection, is this something you have always had a strong belief in?
My workshop is in Britain and even my pouches are made here. I really try to be responsible but it’s not possible yet to get everything transparent sourced, which is what I hope for one day! There are so many grey areas within the industry in regards to where things come from. Keeping things in Britain means I know every person working for me, I know exactly how things are made and every person in my workshop is a highly skilled craftsman/woman. It means that my prices are higher than if I used a factory in India or China but I think the kind of people who buy my jewellery respect that it is very high quality and British made.
Illustration by Matilde Sazio
Each one of your pieces is hand made from recycled materials, which is becoming increasingly popular in a society where everything seems so disposable. Is this something you aim to maintain and something you think your buyers appreciate above anything else?
I don’t want the main aspect of my jewellery to be that it is recycled. For my brand, it’s about the design and the recycled silver is just a plus! Not every piece is recycled silver but the majority is. For example, the chain is not recycled because it’s not possible to obtain. I would love my jewellery to be made from ethically mined silver rather than recycled but right now, not enough is produced and I’m not even sure it is possible yet, so right now recycled is better than nothing. I do hope, however, for it to be ethically mined silver one day in the future. My fine jewellery and bespoke engagement rings are ethically mined gold and diamonds.
You personally make one of your designs, the Studded Wrap Around ring, at your home workshop away from production, is there any particular reason as to why you chose this one to work on alone?
I don’t ever want to be separated from the making process and this is a very popular piece so it’s nice to feel involved. I also make the Michelle stacking rings and a few others. It keeps my skills up for when I make engagement rings and bespoke pieces! I hate being away from the bench and I’m constantly making new samples for collections or adding pieces to existing ones.
Illustration by Cat Palairet
Are there any designers out there that you would compare yourself and your work to?
At this early stage in my career, (I only graduated from Central Saint Martins last year) I’m not sure I could compare myself to anyone yet! However, my favourite designer is Matthew Williamson and I like to think my jewellery matches his clothing quite well!
Which of your pieces are you the most fond of?
My favourite piece has to be the new skull ring that I’ve done in an exclusive collection for Urban Outfitters… it’s not out yet though so you will have to wait and see!
What do you get up to in the spare time that you have away from designing?
I live in the Cotswolds and I love going for country walks with my boyfriend and our dog, Ace Ventura Pet Detective (Ace for short). There’s a great pub in my village called the Falcon Inn which serves amazing locally sourced food and I love sitting by the fire there. I also love to sail and surf and when my boyfriend is back from work (he’s a pilot in the RAF) we go on surf trips together. I also love going to the British Museum and the V&A.
What does the future hold for Daisy Knights?
Well hopefully it holds a long and happy career. But for the immediate future keep your eyes peeled for my new Spring/Summer collection…
Ace Venturer Pet Detective, Alexa Chung, Britain, British Museum, Central Saint Martins, Cotswolds, Daisy Knights, daisy lowe, Diamonds, Emma Block, ethical, Falcon Inn, Feathers, Gold, jewellery, Matilde Sazio, Matthew Williamson, Silver, skulls, Talullah Harlech, Urban Outfitters, va, vogue
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