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Top 25 Art Blog - Creative Tourist

Baartmans and Siegel: London Fashion Week Menswear Day Catwalk Review

After wowing at Ones to Watch last season, Baartmans & Siegel presented their debut solo outing on Menswear Day at Fashion Scout on Wednesday 22 February.

Written by Matt Bramford


Baartmans & Siegel A/W 2012 by Warren Clarke

Working for Amelia’s Magazine – proud pioneer of fresh talent – it’s always a delight to see a label progress through the seasons. It baffles me how designers make it into showcases like Fashion Scout’s Ones to Watch and then simply disappear. So I was delighted to see that Baartmans and Siegel – the dutch/English design partnership we’d enjoyed in the Ones to Watch show last season – had made it onto the menswear day schedule with their first solo outing. They’re stocked by Harrods and met at Viktor & Rolf, so their joint credentials already have them a high profile.


Baartmans and Siegel A/W 2012 by Gabriela Romagna

Unusually I was one of the first attendees into the show space at the Freemasons’ Hall, so I revelled in digging through the goodie bag (I’m pleased to announce I’m fully furnished with Label.M products again, after levels in my bathroom had reached worryingly low levels) and I read through the show notes. This season the design duo sought inspiration from, amongst other things, the Milk Tray man. I was already in love with this collection before everybody had even taken their seats.


All photography by Matt Bramford

Inspiration also came from 1970s British menswear and cinema. Baartmans and Siegel are obsessed with popular culture and it is the Milk Tray man‘s mystery and sense of indulgence that had them captivated in the run up to this show.

The first look featured a meticulously tailored blazer in a rich blue colour, which would become the mainstay. A pocket square of the same colour held the initials B and S, and the jacket was teamed with comfortable grey trousers with silver zips to give a futuristic appeal.


Baartmans & Siegel A/W 2012 by Warren Clarke

More tailoring followed, with loose-fitting tweed trousers and cashmere blazers worn over chunky knitted rollnecks. Then came sportier ensembles included padded puffa jackets – some with zip details, others with contrasting tweed sections.

The blue kept coming, as did a desirable palette of slate grey and, of course, Cadbury purple in honour of their hero. A classic grey jacket was teamed with jersey trousers with contrasting panels for a contemporary look, and sophisticated overcoats show Baartmans and Siegel’s expertise in dressing the modern man.


Baartmans and Siegel A/W 2012 by Gabriela Romagna

This is refined menswear at its best. Baartmans and Siegel expertly marry fashion-forward clothes with traditional techniques. Classic silhouettes, contemporary cuts, luxurious fabrics and deep colours make for an outstanding debut solo show.

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