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Top 25 Art Blog - Creative Tourist

Baartmans & Siegel: London Collections Men S/S 2013 Presentation Review

Baartmans and Siegel presented their 'South Pacific Aviation' S/S 2014 collection on Earlham Street on Tuesday 18 June…

Written by Matt Bramford


Baartmans and Siegel S/S 2014 by Hannah Smith

Bright and early on the last day of London Collections: Men, I raced to Covent Garden to catch Baartmans and Siegel‘s S/S 2014 presentation.


All photography by Matt Bramford

The design duo presented this season’s wares in an unused shop on Earlham Street. Inside, their eight models stood on breeze blocks in front of stark white walls, enveloped by a jungle of plants. With A/W 2013′s collection of Arctic-worthy puffas and parkas ingrained in my mind, this was clearly a cohesive move towards spring and summer fun.

I’ve talked about the merits of a presentation vs. a catwalk show before, but this was the perfect example. If these models were to have walked past a lightning speed, you’d never get a flavour of the expert craftsmanship and hidden details that go in to a Baartmans and Siegel collection. You’re also made acutely aware that models are told to Blue Steel into your camera, which can make for hilarious results. I never, ever know what to do after they’ve shot me a look. Sometimes I nod, sometimes I smile, sometimes I pretend to fiddle with the settings on my camera; I’ve even been known to do a little bow or curtsy, which is incredibly embarrassing.

SS14′s ‘South Pacific Aviation‘ sees Wouter and Amber seek subtle inspiration from the joys of adventure and exotic escapism. With elements of military and utilitarian uniform, a resounding feature of a Baartmans and Siegel collection is always a strong focus on the beauty of textures. Rich silks, brushed cottons, jersey, perforated suede, wools – you name it, they make excellent use of it.

Basics like tees and tailored shirts came in off-white, but were dominated by a sea of varying blues and blacks for a masculine effect. Most forms of the jacket were given the B&S once-over; a bomber with silk sleeves, a trench with zip details, an elongated Harrington and parkas in paisley Broderie Anglaise.

Polos and t-shirts were layered in a loose, nonchalant way. Mesh tops added another texture, contrasting with the softness of jacket materials.

Slick, wet-look hair styles, shades and Sauconys added an extra modern dimension to Baartmans and Siegel‘s firmly established classic aesthetic.

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