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Top 25 Art Blog - Creative Tourist

Dagmar A/W 2011: Sophisticated chic… environment and animal friendly

Swedish luxury brand Dagmar chooses to work environmentally friendly options into their latest collection, with fantastic results…

Written by Matt Bramford


Illustration by Claire Kearns

Swedish fashion house Dagmar launched in the Spring of 2005 and its uncompromising new take on luxury has captivated fashion audiences around the world. Swedish hip-sisters Kristina, Karin and Sofia have a combined CV to make the most fatigued fashion fan salivate (Lacroix, par exemple) and since the launch they’ve notched up a respectable amount of Swedish and international fashion awards.


Illustration by Gareth A Hopkins

Previous collections have married effortless glamour with fine tailoring, and their A/W 2011 collection sees them opt to work some eco-friendly elements into the mix. Hooray for that.


Dagmar A/W 2011

Here’s a quick run-down of how the girls at Dagmar are taking the impact of the fashion industry on the planet seriously:

Real fake fur

Dagmar A/W 2011, illustrated by Charlotte Hoyle

Dagmar present high quality fur without any nasty inhumane slaughtering and skinning of animals. Dagmar achieve a healthier fur by shearing sheep mohair and weaving it into a cotton base. The result is a luxurious, warm, soft fur coat; bolero style with cropped sleeves or mid-length.

Organic denim

Illustration by Claire Kearns

Dagmar’s denim is processed in cooperation with local communities in Brazil, using only certified sustainable social projects which are monitored for ethics and provide employment for locals. The denim is also super soft thanks to a unique hypo-allergic, biodegradable treatment using the Brazilian cupuaçu fruit.

Lyocell – eco-friendly fibres

Illustration by Helena Maratheftis

For jersey, Dagmar make use of Lyocell – a regenerated fibre that’s better for the environment. Again, soft as you like it, it retains Dagmar’s luxurious brand ethic. Win!


Illustration by Helena Maratheftis

The A/W 2011 collection features some fabulous floor-sweeping numbers which make use of the fabrics discussed above. I particularly like the organic nature of the designs – twists and turns flatter the figure – and there’s a mix of body-con elements and more drippy numbers. There’s a strong sense of youth in this collection but classic gowns add a more grown-up element, and with their ethical choices, what’s not to like?

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One Response to “Dagmar A/W 2011: Sophisticated chic… environment and animal friendly”

  1. [...] Here are two new illustrations I created for Amelia’s Magazine. My blonde and my redhead are wearing styles from Dagmar’s Fall/Winter 2011 line, and I had a [...]

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