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Emma Ware: the sustainable designer who makes jewellery from tyres

I discovered Emma Ware's fabulous jewellery last year at Secret Garden Party. Here's an extract from her pages in Amelia's Compendium of Fashion Illustration. Read on...

Written by Amelia Gregory

Joana Faria_Emma Ware_S-S 2011
Emma Ware by Joana Faria.

Jewellery from tyres.
I have always been attracted to colourful, shiny, fun pieces of old broken jewellery, toys and bottle tops; stuff that others would consider rubbish or of no use. It doesn’t make ecological or economic sense to manufacture new materials when there is so much out there already. Reusing materials changes the way you design because it forces you to work within the limits of the material you have and I am constantly on the lookout for new waste materials to use. One day my friend had a puncture, and seeing potential in the rubber ring of the inner tube I had a go at chopping it up and immediately knew I was onto something.

Elegance in rubber.
I create designs based on what the rubber wants me to do, playing with the natural shapes when it is cut up in different ways. Making repetitive cuts in graduated sizes of inner tubes rings seems to result in designs that imitate naturally occurring organic patterns; similar to those found in wings, feathers, leaves, shells or even waves. My signature pieces are based on cutting the tube in a specific way, from which I figure out how I can make something to complement the human form…

Read the rest of this interview with Emma Ware in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.


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One Response to “Emma Ware: the sustainable designer who makes jewellery from tyres”

  1. [...] jewellery out of rubber and other recycled materials, which I think is a brilliant idea. Click here for a preview of her interview on [...]

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