Fairtrade Fortnight

London Fashion Week

Written by Melodie Ash

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This week sees the beginning of Fairtrade fortnight, orchestrated in conjunction with Oxfam, Traidcraft and www.greenmystyle.com. The event strives to elevate the importance of ethical consumerism nationwide. The activities were kicked started in grand tradition with fun and frolics on the South Bank on Sunday with plenty of physical exertion. The event commenced with games and a bizarre pedal your own smoothie stand!. The event will comprise of a diverse array of events all across the country from photographic exhibitions debates to their very own Mardi Gras!. Amelia’s magazine is here to keep you in the loop from the front line with all the action. With London Fashion week in full swing we take a look at the forerunners in British ethical design. The Esthetica stand at this months show was a hub of promising talent. The charismatic brighton duo Beyond Skin brought us a refreshing new A/W O9 collection to the table brimming with colour and print in natural and animal friendly fabrics which are all hand finished to perfection!. The styles evoke a quintessentially English feel with elegant flats and charming peep toes, but the collection did not lack that towering heel every girl strives!. Ruby2.jpg
With avid followers such as Natalie Portman, Beyond Skin are certainly causing a stir with the eco fashionista’s!. Other fresh talent came in the form of modernist designer Ada Zandition who embarked on a conceptual tour de force in her latest collection, which saw structured silhouettes juxtaposed against masculine angular tailoring.Ada%2002.png.
In an eclectic range of ecologically friendly materials from soft woods, Alpaca, to fine woven silks, all encompassing Ada’s ethos of “community, spirit and place”. The collection draws influence from the author Alastair Mclntosh whose works highlight the need for community campaigning to prevent corporate development.Designer Izzy Lane also works closely for the preservation of English resources. Her collection evokes a sense of nostalgia while creating a distinctly rustic feel. Utilizing Wensleydale wool in her over sized chunky knits which are complimented perfectly against feminine pencil skirts and structured jackets all in a subtle palette of Shetland colour’s.

So Fairtrade fortnight is shaping up to be a triumph, proving that British designers are at the vanguard in innovative fashion design.

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