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Fashion designers’ New Year’s Resolutions!

Some of our favourite fashion designers that we interviewed in 2010 tell us about their hopes, ambitions and resolutions for 2011…

Written by Matt Bramford

Eugene Lin, illustrated by Gareth A Hopkins

Happy New Year! It’s that time of year again when we all set about making resolutions and miraculously changing our lives for the better. So far, for 2011, I’ve set myself the insurmountable tasks of quitting smoking (again), getting fit (again) and saving money (AGAIN), as well as to make more of an effort to contact friends who I don’t see regularly, get through that list of books I buy on recommendation that is quickly becoming a floor-to-celing pile, learn to cook more than just beans on toast. Oh, sure!

Here at Amelia’s Magazine, we thought it might be interesting to find out what some of our favourite fashion designers plan to do in 2011. I spoke to a few of them, who we interviewed in 2010, about their plans, hopes, ambitions, dreams and everything in between. I posed the question suggesting the response could be hopes for their labels, their personal lives or something more philosophical. I’m so glad one of our designer friends, amidst economic recession and doom and gloom, prioritises ‘more sex’ on their agenda for this coming year…

Here’s a little round-up, with as always, fabulous illustrations… and I’ve linked each designer’s name to our original interview so you can read more about them if you wish!

Ada Zanditon

Illustration by Caroline Coates

‘My main resolution for 2010 is to keep growing and evolving as a brand, creatively and as a business with the vision to bring awareness to conservation and also increase the percentage of my profit margin that can go towards conservation charities, completing the circle between what inspires me as a designer and helping to sustain it in a creative, innovative way that results in sculptural, desirable, uniquely embellished fashion.

‘I would also like to find some time between all of that to spend more time gardening…’

Read a full interview with Ada with even more amazing illustrations in Amelia’s new book!

Eugene Lin

Eugene Lin, illustrated by Gareth A Hopkins

1. Keep perfecting the cut of my clothes
2. Remember to ‘TAKE A BREAK’ at least once a month
3. Eat healthy. Run more.

Imogen Belfield

Illustration by Caroline Coates

‘My New Year resolutions are… well, quite honestly, I have to stop injuring myself in the workshop. I had two rather nasty accidents within the last 2 months. And secondly, it would be to have more Skype dates with my overseas friends and family. 2010 has been beyond incredible, and to wish for the same again would be enough in itself, I cannot wait for 2011 to begin, bring it on!’


Illustration by Genie Espinosa

Whilst we’ve developed new cute tags to help our garments last longer (it’s a nice little wooden tag holding yarn so you can fix your garments), launched knitwear shrugs for winter brides and taken on a small concession in Harveys, (the Halifax department store) I’ve also been struggling to feed the poor snowbound sheep.

I’ve been using sledges, mountain bikes and my own two feet to defeat the snow. I’ve never felt so popular as when I’m spotted from afar by my sheep so that they’re already forming a welcoming committee by the gate. It’s difficult, but exhilarating when, once the sheep are cheerfully surrounding their bale of haylage, I can look out over the snowbound valley. It’s beautiful!

Looking forward to the new year though, we’re hoping for a sunny spring. Lots of lambs, picnics in the hay meadow and summer balls. The new collection is coloured like the sun on a misty spring morning and is frilled and ruched and rippled into delicate dresses, tops, cardis and scarves.

Olivia Rubin

Illustration by Lisa Stannard

‘2011 already holds some exciting opportunities for the label including a lot more hard work! I’m looking forward to my collaborations with and my new accessory line for Dune at the start of the year. I’m hoping to broaden my collections and expand the brand by introducing printed knitwear as well as building on the success of the jersey line Oli Rubi… I have a very determined attitude for 2011!

On a personal level one of my New Year’s resolutions is to continue with my running and possibly attempt a half marathon – eeek!’

(Stefan) Orschel-Read

Illustration by Rachel Clare Price

’2011 will be a busy year for me. I will be producing three collections for Orschel-Read. A small A/W 2011/12, the summer 2012 collection for London Fashion Week in September, and also a couture collection for the end of May. A New Year’s resolution for me is to stop working Sundays! And to enjoy the wonderful city we live in a little more. I also hope to spend more time with friends and family, and finally learn something totally new.’

New Year’s Day is every man’s birthday” (Charles Lamb)

Ziad Ghanem

Illustration by Rukmunal Hakim

‘Professionally: In January 2011 I am launching the wedding collection during Couture Fashion Week. So from now on its “strictly sex after marriage…” In February 2011 I am producing an amazing show during London Fashion Week, inspired by Islamic Art, and Maiden Britain tees and sweats will be launched to buy online soon. I am also hoping to do a lot of new collaborations with artists from all over the world this year.

Personally: I hope and wish for peace of mind, good health and more sex. This year I am open for love! I hope everybody’s New Year wishes will come true.’

Do let us know if you’ve made any interesting resolutions for 2011, I’d love to hear them!


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