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Fashion Press Day

Battersea Power Station, 26 October 2006

Written by Amelia Gregory

Did you know that the man who designed Battersea Power Station (Sir Giles Gilbert Scott) also designed the classic red phone box? Clearly a talented guy. I went to see the Chinese exhibition at the Power Station (as it has now been rebranded) for the same reason as everybody else was there – mainly to see the station before it is at last transformed. The art I could give or take – it was haphazard and I was unsure of its meaning, although I particularly enjoyed the fermenting apple wall (mmmm, yummy appley smell) – the other stuff was merely an adjunct to the amazingly damp interior of the building, (you will find out a lot more about Chinese contemporary arts by reading my new issue). I really hope that the ludicrously long-in-the-planning development will do this amazing building justice – the ominous and ugly “luxury resort hotel” going up next to it must surely be one of the ways in which they have at last found funding. I hadn’t realised how much I treasure the iconic shape of the station, what with me being a sarf-Londoner and all.

Madame V started in Brazil, and they excel at sexy underwear. My favourite things on display were some great little saucy outfits – expensive for probably only a few minutes enjoyment, (your man will want to remove these outfits in minutes if not seconds) but fun nonetheless. I also really liked the bum/penis shaped paddle and luxurious whips, if only for their beautiful design, honest.

I was transfixed by the mouse (fake, ornamental) in the lantern outside 68 Dean Street. In the first room Gossard had brought all the old outfits and advertising out from the archives to impress the press (loved the 70s ads in particular, they should just rerun them) – and then in the beautifully set-designed second room I got the spiel about what’s new for this season. Yadayada. But do the bras fit ME?! No, of course not, the biggest size is 36 D. Bollocks – I am a 34E so I just miss out there. The prettiest bra was a lovely pleated affair that would be too pretty to hide. Shame I won’t be wearing it.

Coco de Mer has gorgeous stuff as ever – love the big floppy old flower on the front of one pair of gossamer knicks. Thoroughly impractical but so much fun. Shame my boyf doesn’t really appreciate underwear – never mind, I will just have to carry on wearing it to please myself as I always have done.

Farah are relaunching and have refashioned some of their classic shapes, but with much nicer feel-good materials. Blush B-lush’s appliqued handbags retail in high-end department stores for a fraction of the price of the kind of luxury labels so beloved of the WAG clones. The shoe range by Irregular Choice just seems to grow and grow – they look really uncomfortable to me (but then I like my feet shod in something springy and laced up, although a bit of leopard print or snakeskin never goes amiss) but they look great in shoots.

Peter Jensen had a really cute display, even though most of his new season’s clothes are in Korea. A few pieces were stunningly displayed against an illustrated wall, teamed with pieces from his cute new jewellery range.

The Artful Dodger was my favourite new find of the day. His collection is designed by Scott Langton, a Brit abroad in New York – and he pays a big debt to hip-hop style, with shiny hoodies and jeans that crawl with decoration and over-the-top embroidery. I love it, but then I am always a sucker for a bit of over the top menswear – I blame the stylist part of me. You would need to be in possession of a sizeable personality in order to wear this stuff; take for instance the serious diamante action all over the bum of one pair of jeans – your bum would hurt something rotten if you so much as sat down. Defintely only good for standing around and doing some serious posing.


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