Amelia’s Magazine | Felder Felder: London Fashion Week S/S 2013 Catwalk Review

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Felder Felder S/S 2013 by Claire Kearns

So it’s bloody fashion week again! Comes around quickly, doesn’t it? Every six months, in fact. I hadn’t allowed myself to get too excited or stressed this time around, so when I arrived at Somerset House on Friday evening for my first show of the season – Felder Felder – I was hoping they could whip me up in to a fashion frenzy. I decided to go and register first, quickly filing past streetstyle snappers taking pictures of other streetstyle snappers with birds in their hair and toilet seats around their necks. As I registered I recognised the dulcet tones of an Essex girl and glanced over noticing it was Lydia from TOWIE, a somewhat fashion week darling these days. I love Lyds and she looked gorgeous, but I couldn’t help noticing that her stylist had been a bit over-zealous with the eyebrow tweezers. I’m sorry I don’t have a picture but if you Google her no doubt you’ll see what I mean.


Felder Felder S/S 2013 by Janneke de Jong

I made my way to the big top tent in the centre of the courtyard and was totally surprised by how well organised it was. ‘Have I stepped in to a parallel universe?’ I thought to myself as I surveyed the calm, atmospheric room with people glugging Baileys cocktails and air kissing. Queuing was a breeze, free of shouting and angst, and all I could do was hope that the rest of the week would pan out like this.

At the catwalk, it was a similarly calm affair. That was until that lunatic Nancy Dell’Olio arrived and the photographers started to mount each other just to get a shot of her. God knows what it would be like if somebody more famous than Nancy Del’Olio arrived – you know, like a Paralympian perhaps, or that pup that won Britain’s Got Talent. They’d go wild.


Kate Nash. All photography by Matt Bramford

The lights fell and out came a grungy-looking creature who stood on a box and started singing. I had absolutely no idea, until my pal The London Lip Gloss told me after the show, that this was Kate Nash. I made a mental note to start reading show notes. No longer the red-haired, over annunciating Cockney, Kate Nash has been transformed in to a slightly gothic gal with the help of a different stylist and a bottle of hair dye. She can’t half belt out a tune though and, looking back, I think this new style really suits her.

It didn’t take long for Felder Felder‘s S/S 2013 outing to reignite that fire in my belly. With Kate Nash‘s vocals as the soundtrack, models began to appear in what has now become the Felder sisters’ trademark – floaty frocks and gorgeous digital prints worn by powerful females.


Felder Felder by Janneke de Jong.

Digital leopard print came first on said floaty frocks in pastel colours, on a-line numbers and then those with long trains that Felder Felder do so well. This was then traded for a grungier butterfly pattern in dark blues on tailored jackets and pants.

Next we saw translucent pastel blue blouses and an ethereal floor-sweeping dress in the same colour.

My favourites were th 1950s-esque swimwear pieces, some with ruffles on knickers and others covering entire swimming-costume shapes. A ruffled skirt with sweetheart neckline top had the crowd clapping with glee.

The final, show-stopping piece featured all of the above: that floating hemline, the ruffles around the waist, the pastel palette, this time in a cloudy orange, daringly split up both thighs.

It was a collection of grown-up elegance while still having that rock n’ roll attitude the Felder sisters are famous for.

Written by Matt Bramford on Tuesday September 18th, 2012 7:19 pm

Categories ,Baileys, ,BFC, ,Butterflies, ,catwalk, ,Catwalk Space, ,Clare Kearns, ,Digital Prints, ,fashion, ,Felder Felder, ,Janneke de Jong, ,Kate Nash, ,London Fashion Week, ,Lydia Bright, ,Matt Bramford, ,review, ,Ruffles, ,S/S 2013, ,Somerset House, ,SS13, ,TOWIE, ,Womenswear

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