Amelia's Magazine | Frillybylily: The one-stop-shop for one-of-a-kind jewellery

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Frillybylily: The one-stop-shop for one-of-a-kind jewellery

Join the unique world of London-based jewellery maker Lily McCallin

Written by Nina Joyce

Do you ever get that hundred-heartbeats-a-second feeling when you see a piece of jewellery that’s really one of a kind? That piece you’ve got to have, now, before anything else happens, before another breath can be taken? I get this feeling, and I call it Frillybylily-itis. The beautiful jewellery of London based designer Lily McCallin is a collection of forgotten treasures with a charm and delicate beauty that is hard to ignore. Each piece is created individually from recycled trinkets, charms, beads, or indeed whatever Lily can lay her hands on, to create a truly individual look that draws inspiration not only from the elegance of a bygone era, but indulges in a cheeky, modern aesthetic that never fails to bring a smile to your face.

Imagery throughout depicting Frillybylily products, created and photographed by Lily McCallin. ‘Blue Eyes’ necklace.

Frillybylily is showered with as much love in production as it deserves in wearing, and with a keen eye for hunting down the kind of pieces most of us would take a lifetime to find, Frillybylily takes all the hard work out of becoming a costume jewellery connoisseur. As each day passes and the contents of the high street seems to morph further into one tangled mess of the same drab, rehashed ideas, Frillybylily is a ray of light, a hope of salvaging some kind of pride and enjoyment in affordable but quality designs. What’s more, they come with the added bonus of appeasing the fashion conscience as McCallin is keen to utilise an eco-friendly outlook in her work. Her delightfully girlish website lists the recycled percentage of each piece so you can rest assured that you’re not only ‘doing your bit for the environment’ but are getting gorgeous jewellery and feeling wonderful for it in return.

‘Train’ bracelet.

Each piece is layered with an array of intricate and interesting trims and touches from the naval graving chunky chains adorned with antique gems, to an experimentation with Perspex and fridge magnets that transports you back to the innocence of childhood and a fascination with all things sparkly. Don’t necessarily be distracted by the name, this jewellery is not simply frilly, there are also some standout, chunky designs that, if taken care of properly, will see you through season after season never failing to draw admiring glances. Any neckline would long for the Junglist Massive Necklace (pictured below), a menagerie of leaves, wooden hoops and overflowing crystals that wouldn’t look out of place if Tarzan’s Jane decided to finally add a little edge to her look. Charm bracelets are overloaded with a minutia of striking gold accessories, semi-precious stones and quirky one-offs in a colour palette that varies from the Japanese pop freshness of apple greens and candy pinks to a deep jade that emanates a mysterious allure.

‘Junglist Massive’ necklace.

There must be something in the name, because Lily Allen was unable to resist a Frillybylily charm necklace, whilst the brand has been touted by Grazia, Time Out and has even had an exclusive line in Urban Outfitters. But there’s no need to worry about one of London’s best kept secrets getting too mainstream; Lily promises never to make two pieces the same, though if you are inclined to invest in a truly stunning and personal project, you can work together to create your own commissioned piece. These ventures are not limited to jewellery alone and with a foray into chandeliers, bridal accessories and a growing men’s range offering the same humour and eye for detail that characterises its sister collection – Frillybylily could be a more permanent fixture in your life soon. Just don’t hesitate when you feel your breath quickening as you begin to covet her infectiously enjoyable work; once they’re gone, they’re really gone.