The future of fashion is always on the fashion-conscious mind – in fact the nature of the industry means that the future of fashion in seasons to come is actually already being thought about in the present, which means it’s already really in the past – HOLD THE PHONE. This is surely raising all sorts of horrid existential postmodern type questions that are quite frankly too difficult to hold in your brain on such an absolute roaster of an afternoon.
Yet with Calum Harvey’s collection of recycled materials still in mind, we’re seeing the ball of proper innovative ideas gathering momentum towards the future of fashion. With 2010 (2010!!!!!) approaching faster than a speeding bullet, I was interested to learn about the London College of Fashion ‘s upcoming competition administered by their Centre of Sustainable Fashion.
‘Fashioning the Future’ saw its inauguration in 2008, and looks to address issues of consumption and sustainability – the theme to work with for this year’s crop is Water. The application form lays out some pretty grim facts about water within the context of the fashion industry that should generate some passionate and creative responses if there’s any justice:
The pre‐consumer processing of our clothing involves significant washing, dyeing and re‐dyeing. Approximately 60kg of water is used and about 45kg of waste water is discharged per kg of output.
The competition is open to all current and recent graduates of any fashion related course from any college of university worldwide, and from reading the above, this ain’t no picnic ladies and gentleman, you’ve got to have your head screwed on. Quite simply, the competition is looking to find new ways of doing things in fashion, new ways of evolving and new ways to thrive, re-imagining the future where the terrain isn’t some burnt-out space with tiny wheeled robots pottering around cleaning up our left-over rubbish. They’re going at it from every possible angle, and with seven different categories submissions applications must vary from presentations of visual concepts, designs, illustrations, press releases, essays and photographic portfolios (amongst others!) asking its entrants to communicate new attitudes towards fashion with regard to its social, economic, cultural and ecological effects. And, breathe.
This competition is as wide-ranging as they come. The categories are as follows:
- Systems for a Sustainable Fashion Industry
- The Role of Materials in a Sustainable Fashion Industry
- The Role of Communication in a Sustainable Fashion Culture (Theoretical)
- The Identity of Sustainable Fashion (Visual)
- Enterprise Initiative for the Future Fashion Industry
- Water: the right for all citizens of this planet.
For more information about submission dates, prizes, eligibility and to download the application form, visit www.sustainable-fashion.com, e-mail email@example.com or call 020 7514 8898. They’ve quoted Caryn Franklin who once affirmed that “we need to find a kick-ass way in which to present sustainable fashion”. I think that’s what you call hitting the nail on the head.
- Fashioning the Future 2009 Awards
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- Edun: the ethical fashion company founded by Ali Hewson & rock star Bono