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Top 25 Art Blog - Creative Tourist

Kay Kwok: London Collections: Men S/S 2014 Catwalk Review

With the backing of GQ China, Kay Kwok staged his first on-schedule menswear show at London Collections: Men on Sunday 16 June…

Written by Matt Bramford


Kay Kwok S/S 2014 by Gabriel Ayala

Kay Kwok was actually my first show of the London Collections: Men S/S 2014 schedule. When I turned up on the Sunday morning, I had a bit of a meltdown outside. I’d returned from holidays and suddenly found myself standing in a standing queue waiting to get in to a venue to watch a designer’s show that I knew nothing about. As street style snappers snapped street style snappers and people behind me in the queue had banal conversations about how they’d selected which shoes to wear, I thought, ‘What the hell am I doing here? I don’t belong here’. It all seemed rather tedious. I yearned to be at home watching the Coronation Street omnibus in my pants, eating Crunchy Nut Cornflakes.


The security guy in the background isn’t part of Kay’s creative direction, he was an actual security guard. Was going to remove him but I like how his poses change from shot to shot…
All photography by Matt Bramford

When I finally got inside, the venue was ludicrously empty. I couldn’t believe it. What was all that al fresco fuss about? I decided to dust myself off and get on with it, and when the lights dimmed and the music started, I realised that this wasn’t such a bad place to be after all. Yeesh, I go on, don’t I? Anyway, let’s talk about Kay Kwok.

Born and raised in Hong Kong, Kay Kwok graduated from the London College of Fashion only last year. He’s already establishing himself on the London fashion menswear scene with a little help from the endorsement of GQ China. This S/S 2014 he brought his blend of ‘cosmic fashion’ to the collections.


Kay Kwok S/S 2014 by Gabriel Ayala

Opening with a wide v-necked tunic top and fitted trousers, this would turn out to be a multifaceted collection. A sea of garments revealing bare chests with this familiar v-neck design followed: beiges and blacks were used heavily for blazers, jackets and further tunics.

Kwok relies heavily on futuristic, architectural forms. T-shirts featured apron-like overlays and wide-leg trousers continued up to the chest with geometric panels. Rigid leather jackets and trousers transformed the shapes of models.

Later came graffiti-like acidic prints, with which, I’m told, Kwok is more closely associated. These were cleverly applied to long coats and accompanying trousers: at first carefully on sleeves, and then with abandon across all garments. Futuristic footwear came courtesy of fellow LCF graduate Youngwon Kim.

As the finale walked past I felt like I’d witnessed two separate collections – both of which were equally exciting. Comparisons have been drawn with J.W. Anderson but I think Kay Kwok‘s aesthetic is a more appealing one and he’s a welcome addition to the London Collections line-up.

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