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LFW 09 – Eun Jeong – Funk Brides

Somerset House, London

Written by Jonno Ovans

So it’s the first day of London Fashion Week 2009 and beady-eyed Amelia’s Magazine have already spotted Joan Collins at the top of a ramp doing a royal wave, Boris Johnson looking a bit shifty, and various T4 presenters looking undeservedly pleased with themselves. The circus aside, there’s also the opportunity to see some exciting fashion. That’s what we’re here for after all, and this year’s hosting venue is Somerset House, which really is as grand and fabulous as the city itself deserves, especially as last year LFW was nearly munched by the beastly New York fashion week.

My first show of the week was courtesy of London-based Korean designer Eun Jeong, who after completing the MA at Central St Martins went on to win last year’s Fashion Fringe with a collection of draping, tailoring and Grecian gowns. Building on the same aesthetic this year, Jeong’s wholly feminine designs were intricate and weightless, with a cream and ivory colour palette that seemed to be out of somebody’s naughty bedroom up in castle of clouds, and was accompanied by a soundtrack of twisted baroque guitar.



Treating her fabrics to beading, ruching, pleating, and folding with oodles of lace and delicate foil appliqués, the collection practically had the word bridal scrawled over it in gigantic neon letters. Yet with sharp tailoring and consistently lighter-than-light fabrics it was beautifully modern, with the big-barneted models sporting ankle socks and pairs of bright white trainers with satin bows. Sex (as with any righteous honeymoon) was on the agenda, with the pyjama-esque looks and draping often reminiscent of a girl wrapped in a lover’s bed sheets, making it a collection dressed in intimacy.



As with last year (and with about a million other designers) some big old power shoulders were on show, with Amelia’s Magazine’s particular favourite a fabulous blazer with a jagged foil print – with Jeong proving that her woman can bloody well be a business-bride if she wants to. Whilst – generally speaking – I enjoy fashion at its biggest and weirdest, Jeong’s dreamy vision was gloriously inviting and is the sort of thing to sell like hot cakes. A great first show, thanks for having us.

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