Amelia's Magazine | LFW 09 – Nova Dando The Rainbow Collection

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LFW 09 – Nova Dando The Rainbow Collection – Dance for me

The Hospital Club, London, Friday 18th September 2009

Nova Dando designs are and for theatrical performance – as well as being a DJ, stylist to many of music’s finest, including La Roux, a creative fashion designer and a burgeoning music director. Dando is high achieving at 26.

So, on the first evening of LFW, we are treated to a peak at her eagerly awaited Rainbow Collection in true party style, away from the confines of a straight and restrictive runway. Fun and frollicks was the theme down at The Hospital Club amongst an audience of the UK’s music glitterati. And for me, the whole evening encapsulated our fashion capital – music, creativity and wanting to be seen or scene in London.

First off was the video portrait series by music video director, Saam Farahmand, showing an assortment of Boombox types cutting loose to their favourite tracks. Don’t ask me how, but this was mixed live before our very eyes. After that, The House Of Dangerkat sprung onto the stage to liven things up. Wearing items from the Rainbow Collection, that included long tassled pom poms for sleeves and colourfully layered crop tops, the dance collective gratingly displayed the versatility and excitement of Nova’s dramatic garments.

The aforementioned flame-haired one, all over our fashion pages and radio airwaves, provided the musical entertainment. With a skyscraper quiff, gelled to cartoon proportions, thrusting out of her fedora and technicolour glitter accessorising her eyes, it’s no wonder the synth club kid and Nova have made such a winning team. Shout outs to the designer abound La Roux’s performance and the audience whooped.

After bouncing to some hits, there was nothing else for it but to view what we were all there for, Nova Dando’s Rainbow Collection. Ever unconventional, the pieces were displayed in a film, directed by Saam Farahmand. With the strobe lighting and the latent sexiness of the short, you could have easily mistaken the model for a gothed up Britney Spears. The downside of a film projection is that, you are left not totally sure what the clothes looked like – there were characteristically big shoulders, theatricality, black, lace and possibly leather. The upside, it leaves you so intrigued yet impressed by the ingenuity of the collection’s presentation. That the name, Nova Dando, will no doubt be reverberated throughout the remainder of London Fashion Week and a few music videos too.