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Top 25 Art Blog - Creative Tourist

London Fashion Week Autumn/ Winter 2010 Catwalk Review: Doii

Whilst it was a close call with Ashish, Doii was definitely my favourite collection of the season making me actually look forward to next winter so I too can join this magical fairytale...

Written by Rachael Oku

doii - lfw2010 - jenny robinsIllustration courtesy of the magnificent Jenny Robins.

With big and bouncy curls galore, the porcelain faced models floated down the catwalk in a beautiful array of floral dresses complete with metallic thread detailing and environmentally friendly faux-fur trims. With the flame haired model brought to life in the beautiful accompanying illustration by Jenny Robins, for me (and I think me alone) the theme of the show was Little Red Riding Hood, and I envisaged all of the ethereal models parading through a forgotten forest. With floor sweeping maxi style dresses and lace numbers with oversized pleated skirts, this was one of the most unashamedly feminine and wearable collections I think I have ever seen.

P2212680Photography throughout courtesy of Rachael Oku.

Working multiple trends with great aplomb, there were cute as-a-button bubble hem dresses, floating bohemian offerings and not forgetting the oversized puff sleeves present in a Victoriana inspired black lace number. Reflecting the winter theme of the collection were thick furs and knee high fluffy boots, ideal for the snowy days we’re sure to experience this time next year.

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Founded in 2006 by Korean designer Doii Lee, the Doii Paris label is well known for its elegant and eye catching designs conceived in Paris and produced in Korea. With each piece created so limited edition that only a few will ever exist, this is the most couture ready-to-wear collection to be shown at this season’s LFW.

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With all garments made from the most luxury fabrics available I swooned over the painstakingly hand embroidered textiles and the delicate prints on the finest silk and lace in leopard spots and a bright and playful print that was evocative of a deck of playing cards – slightly jumbled.

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The detailing present throughout the collection was simply exquisite, with all garments bearing drawstrings embellished with the cutest heart shapes made from leather and figure enhancing belts bearing bright digital prints purposefully contrasting with their corresponding outfits.

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Each model wore patent leather Mary-Jane’s fastened with the cutest oversized bows, and when combined with the playing card print I had visions of a modern day Alice in Wonderland – look out Tim Burton!

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So magnificent was this show that I wish every show I saw was as magical, and if I could only make one show next season – move over the likes of Burberry and Vivienne Westwood – it would be Doii all the way!

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