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London Fashion Week Autumn/ Winter 2010 Catwalk Review: Hermione de Paula

At 3:30pm on Monday I settled into my seat behind uber journalist Caryn Franklin, to see what Hermione envisaged us wearing this Winter.

Written by Rachael Oku

On Monday I was lucky enough to receive an invitation to the Hermione de Paula AW10 show presented at Vauxhall Fashion Scout. As a big fan of Hermione (having written about her ethical brand and interviewed her for Amelia’s magazine previously) I was very excited to see what she had come up with for the forthcoming winter season.

!cid_B2FEA8A2-F9AE-48FF-B9B6-9AD65D56FD7D@localIllustration courtesy of Gemma Milly.

With jewelled dresses in sight I was instead treated to a more futuristic collection than I had seen from this designer previously, with space-age themes prevailing. Taking inspiration from the concept of an enslaved femininity the collection is entitled ‘Poly Crystalline’, taken from the structures of ice.

P2222776Photography courtesy of Rachael Oku

With this collection aiming to both accentuate and celebrate the female form, each dress appears like sculpted ice, with a purposeful Jessica Rabbit style figure which exudes glamour and femininity. With concentrated prints of flowers peppered throughout the collection, these added bright flashes of colour to primarily black dresses. With futuristic panels appearing on the front of many of the dresses for me this was by far Hermione’s edgiest collection yet.


With accentuated shoulders, fur trim hoods reminiscent of Snow White and beautiful cut out detailing this was a superb collection. I loved the diverse use of textiles with Hermione sampling everything from sheer iridescent fabrics and vinyl to pleated plastics. A truly futuristic super hero inducing collection that looks set to be bang on trend for next season.


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One Response to “London Fashion Week Autumn/ Winter 2010 Catwalk Review: Hermione de Paula”

  1. vauxpop says:

    I saw Hermione’s show this season and last. /i have to say i preferred her last collection I found it far more exciting and wearable. I loved the silhouettes in this collection especially the block shapes, and the variation of t=her floral print from s/s 10 giving it a more monochrome frosty look, however i did not love the plastic panels, as felt these were less tastful especially when the models breast was on show.

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