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Top 25 Art Blog - Creative Tourist

London Fashion Week A/W 2010 Catwalk Review: Andrew Majtenyi

Andrew Majtenyi presented his debut collection at London Fashion Week

Written by Matt Bramford

As you know Amelia’s magazine love to champion ethical designers, website like this so with this in mind we wondered if you could tell us why you’re compelled to design ethical fashion as opposed to disposable clothing you might find on the high street?
I don’t like the word opposed. It suggests being against something. I hope that the fashion industry collectively can all create and inspire positive evolutions in design at every level of the market.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00653Images throughout courtesy of Ada Zanditon, view photographed by Paul Persky

You’re well known within the industry for your fashion designs, but you’re a great illustrator too. Is this something you’d like to push forward and be known for in conjunction with your self named brand?
For Sure! It would be great to raise awareness of my illustrations. I would love to do a feature or collaboration. Let’s do one with one with Amelia’s Magazine!

Ada Zanditon Show PosterIllustration by Ada Zanditon

Your designs are always so beautifully sculptural yet are easily wearable and super-chic showing your ability to marry different style aesthetics. What kind of woman do you feel embodies your brand?
It could be anyone from Rihanna to Tilda Swinton! But I think strength and elegance combined is the common denominator. When I design a dress, I want the woman who wears it to feel strong, sexy and elegant.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00662

Do you have any fashion heroes, if so who?
The fabulous and bearded Andre J.

Ada Zanditon SS10 Red Dress Look Book Image

What is your inspiration for FW10, and what can we expect from your upcoming LFW fashion show?
Beautifully blended with a bruised colour palette of the low set winter sky, the structured silhouettes of webbed bare branches and beating wings, presents a collection versatile in wear from day to evening. The collection is titled ‘echolocation’ inspired by the perception of the nocturnal landscape.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00677

How do you unwind after the stresses of LFW?
I prefer to start work on the next collection. I only believe in fast forward.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00745

What has been your career’s biggest highlight to date?
It is going to be on this day: Tuesday 23rd February! My first solo show at London Fashion Week, with Vauxhall Fashion Scout. Following on from success of the Ones To Watch show with Vauxhall Fashion Scout ( in Sept 09) we’re very proud to be doing our first solo show, proudly sponsored by Gleeds (one of the world’s leading construction and management consultants)!

For a relatively new designer you’ve already achieved a lot! Is there anything in particular that you are looking forward to accomplishing this decade?
To grow and develop the brand and create a strong international business that operates on the principle that people, planet and profit are of equal importance and value.
As you know Amelia’s magazine love to champion ethical designers, site so with this in mind we wondered if you could tell us why you’re compelled to design ethical fashion as opposed to disposable clothing you might find on the high street?
I don’t like the word opposed. It suggests being against something. I hope that the fashion industry collectively can all create and inspire positive evolutions in design at every level of the market.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00653Images throughout courtesy of Ada Zanditon, ailment photographed by Paul Persky

You’re well known within the industry for your fashion designs, but you’re a great illustrator too. Is this something you’d like to push forward and be known for in conjunction with your self named brand?
For Sure! It would be great to raise awareness of my illustrations. I would love to do a feature or collaboration. Let’s do one with one with Amelia’s Magazine!

Ada Zanditon Show PosterIllustration by Ada Zanditon

Your designs are always so beautifully sculptural yet are easily wearable and super-chic showing your ability to marry different style aesthetics. What kind of woman do you feel embodies your brand?
It could be anyone from Rihanna to Tilda Swinton! But I think strength and elegance combined is the common denominator. When I design a dress, I want the woman who wears it to feel strong, sexy and elegant.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00662

Do you have any fashion heroes, if so who?
The fabulous and bearded Andre J.

Ada Zanditon SS10 Red Dress Look Book Image

What is your inspiration for FW10, and what can we expect from your upcoming LFW fashion show?
Beautifully blended with a bruised colour palette of the low set winter sky, the structured silhouettes of webbed bare branches and beating wings, presents a collection versatile in wear from day to evening. The collection is titled ‘echolocation’ inspired by the perception of the nocturnal landscape.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00677

How do you unwind after the stresses of LFW?
I prefer to start work on the next collection. I only believe in fast forward.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00745

What has been your career’s biggest highlight to date?
It is going to be on this day: Tuesday 23rd February! My first solo show at London Fashion Week, with Vauxhall Fashion Scout. Following on from success of the Ones To Watch show with Vauxhall Fashion Scout ( in Sept 09) we’re very proud to be doing our first solo show, proudly sponsored by Gleeds (one of the world’s leading construction and management consultants)!

For a relatively new designer you’ve already achieved a lot! Is there anything in particular that you are looking forward to accomplishing this decade?
To grow and develop the brand and create a strong international business that operates on the principle that people, planet and profit are of equal importance and value.
As you know Amelia’s magazine love to champion ethical designers, troche so with this in mind we wondered if you could tell us why you’re compelled to design ethical fashion as opposed to disposable clothing you might find on the high street?
I don’t like the word opposed. It suggests being against something. I hope that the fashion industry collectively can all create and inspire positive evolutions in design at every level of the market.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00653Images throughout courtesy of Ada Zanditon, visit this site photographed by Paul Persky

You’re well known within the industry for your fashion designs, but you’re a great illustrator too. Is this something you’d like to push forward and be known for in conjunction with your self named brand?
For Sure! It would be great to raise awareness of my illustrations. I would love to do a feature or collaboration. Let’s do one with one with Amelia’s Magazine!

Ada Zanditon Show PosterIllustration by Ada Zanditon

Your designs are always so beautifully sculptural yet are easily wearable and super-chic showing your ability to marry different style aesthetics. What kind of woman do you feel embodies your brand?
It could be anyone from Rihanna to Tilda Swinton! But I think strength and elegance combined is the common denominator. When I design a dress, I want the woman who wears it to feel strong, sexy and elegant.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00662

Do you have any fashion heroes, if so who?
The fabulous and bearded Andre J.

Ada Zanditon SS10 Red Dress Look Book Image

What is your inspiration for FW10, and what can we expect from your upcoming LFW fashion show?
Beautifully blended with a bruised colour palette of the low set winter sky, the structured silhouettes of webbed bare branches and beating wings, presents a collection versatile in wear from day to evening. The collection is titled ‘echolocation’ inspired by the perception of the nocturnal landscape.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00677

How do you unwind after the stresses of LFW?
I prefer to start work on the next collection. I only believe in fast forward.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00745

What has been your career’s biggest highlight to date?
It is going to be on this day: Tuesday 23rd February! My first solo show at London Fashion Week, with Vauxhall Fashion Scout. Following on from success of the Ones To Watch show with Vauxhall Fashion Scout ( in Sept 09) we’re very proud to be doing our first solo show, proudly sponsored by Gleeds (one of the world’s leading construction and management consultants)!

For a relatively new designer you’ve already achieved a lot! Is there anything in particular that you are looking forward to accomplishing this decade?
To grow and develop the brand and create a strong international business that operates on the principle that people, planet and profit are of equal importance and value.
As you know Amelia’s magazine love to champion ethical designers, drug so with this in mind we wondered if you could tell us why you’re compelled to design ethical fashion as opposed to disposable clothing you might find on the high street?
I don’t like the word opposed. It suggests being against something. I hope that the fashion industry collectively can all create and inspire positive evolutions in design at every level of the market.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00653Images throughout courtesy of Ada Zanditon, photographed by Paul Persky

You’re well known within the industry for your fashion designs, but you’re a great illustrator too. Is this something you’d like to push forward and be known for in conjunction with your self named brand?
For Sure! It would be great to raise awareness of my illustrations. I would love to do a feature or collaboration. Let’s do one with one with Amelia’s Magazine!

Ada Zanditon Show PosterIllustration by Ada Zanditon

Your designs are always so beautifully sculptural yet are easily wearable and super-chic showing your ability to marry different style aesthetics. What kind of woman do you feel embodies your brand?
It could be anyone from Rihanna to Tilda Swinton! But I think strength and elegance combined is the common denominator. When I design a dress, I want the woman who wears it to feel strong, sexy and elegant.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00662

Do you have any fashion heroes, if so who?
The fabulous and bearded Andre J.

Ada Zanditon SS10 Red Dress Look Book Image

What is your inspiration for FW10, and what can we expect from your upcoming LFW fashion show?
Beautifully blended with a bruised colour palette of the low set winter sky, the structured silhouettes of webbed bare branches and beating wings, presents a collection versatile in wear from day to evening. The collection is titled ‘echolocation’ inspired by the perception of the nocturnal landscape.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00677

How do you unwind after the stresses of LFW?
I prefer to start work on the next collection. I only believe in fast forward.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00745

What has been your career’s biggest highlight to date?
It is going to be on this day: Tuesday 23rd February! My first solo show at London Fashion Week, with Vauxhall Fashion Scout. Following on from success of the Ones To Watch show with Vauxhall Fashion Scout ( in Sept 09) we’re very proud to be doing our first solo show, proudly sponsored by Gleeds (one of the world’s leading construction and management consultants)!

For a relatively new designer you’ve already achieved a lot! Is there anything in particular that you are looking forward to accomplishing this decade?
To grow and develop the brand and create a strong international business that operates on the principle that people, planet and profit are of equal importance and value.
Andrerw M
Illustration courtesy of Valerie Pezeron

In a strange part of town, there in a venue that gave no clue as to why it existed (apart from having the appearance of a Travelodge) Andrew Majtenyi presented his debut collection.

I must confess, before the show I knew little about Majtenyi, so I had zero expectations. It was, in the end, a very polished show.

LFW_AndrewMajtenyi_3

No major boundaries were pushed; there’s still an omnipresent recession-friendly vibe at Fashion Week, yet Majtenyi’s collection was a positive one.

Sharp, tailored outfits with girlish softness were influenced by 1940s New Look optimism – in an environment of economic recovery, I guess we’re looking for the same attitudes from tailors as the admirers of Dior did during his time.

A grey palette really suited these simple, elegant pieces, and structured business-like ensembles managed to be flirtatious with shorter hem-lines.

LFW_AndrewMajtenyi_5

The collection progressed to include playful and humorous prints, which included dog-walkers and ketchup bottles. These also added a splash of colour to an otherwise monochromatic colour palette.

LFW_AndrewMajtenyi_6

Flannel grey structured suits were given an edge with a flocked damask treatment, and thin belts synched in waists to create a more flattering silhouette.

LFW_AndrewMajtenyi_1

All in all, a good show, but I’d really like to see Majtenyi’s outfits on curvaceous women with a touch more sex appeal – did anybody check these girls’ BMI?!

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One Response to “London Fashion Week A/W 2010 Catwalk Review: Andrew Majtenyi”

  1. Amelia says:

    Amazing illustration Valerie!!! Get our very own art editor… fantastico! -Rachael

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