Illustration courtesy of Valerie Pezeron

In a strange part of town, in a venue that gave no clue as to why it existed (apart from having the appearance of a Travelodge) Andrew Majtenyi presented his debut collection.

I must confess, before the show I knew little about Majtenyi, so I had zero expectations. It was, in the end, a very polished show.

No major boundaries were pushed; there’s still an omnipresent recession-friendly vibe at Fashion Week, yet Majtenyi’s collection was a positive one.

Sharp, tailored outfits with girlish softness were influenced by 1940s New Look optimism – in an environment of economic recovery, I guess we’re looking for the same attitudes from tailors as the admirers of Dior did during his time.

A grey palette really suited these simple, elegant pieces, and structured business-like ensembles managed to be flirtatious with shorter hem-lines.

The collection progressed to include playful and humorous prints, which included dog-walkers and ketchup bottles. These also added a splash of colour to an otherwise monochromatic colour palette.

Flannel grey structured suits were given an edge with a flocked damask treatment, and thin belts synched in waists to create a more flattering silhouette.

All in all, a good show, but I’d really like to see Majtenyi’s outfits on curvaceous women with a touch more sex appeal – did anybody check these girls’ BMI?!

Written by Matt Bramford on Saturday February 20th, 2010 11:30 am

Tags:

Andrew Majtenyi, Catwalk review, Graphic Prints, London Fashion Week, New Look

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