London Fashion Week A/W 2010 Catwalk Review: Christopher Shannon

Bad boy Christopher Shannon presented a more sophisticated collection on Menswear Day, at London Fashion Week, 24 February 2010…

Written by Matt Bramford

Christopher_Shannon2-A-W 2010-gemma-milly
Fabulously illustrated by Gemma Milly

Christopher Shannon’s eccentric fashions rolled into town again on London Fashion Week’s Menswear Day. Last season played host to his brightly coloured chav-inspired sportswear, and while this year’s presentation still had hints of Scally Shannon, it seems the bad boy is growing up…



Inspired by climate change and an childlike jealousy towards his brother’s ski-wear, Shannon presented sportswear with tailored touches, made up of mostly sportswear materials. Baggy, shiny trackpants (with a nod to the shellsuit) were teamed with Morgan Allen-Oliver’s lux knitwear.

Sweatshirts were worn around the waist, layered over delicate knitwear, providing a very masculine silhouette. Long, lightweight trenches and vibrant puffa jackets were worn over leggings with graphic patterns – sounds ridiculous but teamed with ski boots, they worked.


Shannon’s signature pattern for this season involved giving good old Paisley a much-needed modernisation, fusing it with pixilations.


As the collection progressed, neons provided a much-welcomed dash of colour to a relatively muted colour palette of grey and navy. Fuschia pink fair isle headbands and towelling cross-body bags were two great examples of this.

Christopher_Shannon-A-W 2010-gemma-milly
Fabulously illustrated by Gemma Milly



A more wearable collection, it seems Shannon is moving in a mature, grown-up direction, whilst still keeping sight of his roots, embedded in chav culture. I fear this is credit-crunch/commercially viability related – I’d prefer it was a conscious creative effort on Shannon’s part.



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