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Top 25 Art Blog - Creative Tourist

London Fashion Week A/W 2010 Catwalk Review: Omar Kashoura

New(ish) designer Omar Kashoura presents his take on the Modern Gentleman at the Bedford & Strand Bistro, during London Fashion Week's Menswear Day, 24 February 2010

Written by Matt Bramford

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When I was a zit-ridden teenager fingering fashion magazines, what attracted me most was weird and wacky shows presented in strange environments. While the cavernous BFC tent does ‘feel’ like fashion week, I don’t half love a show with a bit of imagination in an unusual venue.

In the little Bedford & Strand bistro, just off the Strand, Omar Kashoura presented his A/W 2010 collection. This quaint bar-cum-restaurant has the decor of chic Parisian cafés, and lines of cocktails in martini glasses decorated the bar. (As did bottles of V Water, which took that roaring forties edge off things, unfortunately).

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Models were instructed to walk accross the bar front, and disappear through a make-shift curtain just to the side of where me and Amelia stood with our Canon 5Ds, trying desperately to get a good shot, which proved nigh-on impossible due to the stark lighting that models walked in and out of. ‘Oooh… oooh…. he’s in the light… CLICK…. ah, MISSED it!’

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Kashoura’s inspiration is relatively simple – it’s day to day life in the urban environment. His ethos is that while clothes should be stylish, a man-about-town type should be able to go about his business unhindered – hell, what if clothes could actually ease our way of life?

I’m getting all this from the press release, mind – I’ll have to take Kashoura’s word for it. I didn’t spot any functional features, such as ‘hidden ankle cinches ideal for cyclists’, but then I wouldn’t, would I?

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What I did see were well-tailored outfits made from luxurious fabrics. High-waisted trousers with intricate fastenings were omnipresent, and were combined with floral print evening scarves and relatively simple, crisp white shirts.

The same floral print – graphical, not feminine – was applied to trousers, bags and shirts, too – I would always air on the side of caution when it comes to floral shirts, unless cleverly teamed with Kashoura’s very masculine tailored trousers.

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Kashoura also made great use of lux fabrics with a high aesthetic appeal – wrinkled waxed cotton shirts and unfinished knitwear being great examples of this.

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One to watch, deffo.

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