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Top 25 Art Blog - Creative Tourist

London Fashion Week A/W 2010 Catwalk Review: VFS Ones To Watch

A fabulous showcase of new designers Eudon Choi, Askh, David Longshaw and Florencia Kozuch

Written by Matt Bramford

London Fashion Week can be very inconsistent indeed. You fight for a seat on the front row for a show which gives you nothing but a headache, and then you see a show showcasing four different designers who are all outstanding.

This was the case at Vauxhall Fashion Scout’s Ones To Watch yesterday evening, representing up-and-coming designers Askh, David Longshaw, Eudon Choi and Florencia Kozuch.

Kicking off this show, Eudon Choi‘s pieces were understated yet chic, fusing elements of military with aspects of contemporary menswear tailoring. His women were sassy, strong, and super-confident. Military greens and greys had an Orwellian feel – whilst intricate panelling and short, short hemlines added a touch of sex appeal. Touches of warm red added an inviting splash of colour.

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Next up, David Longshaw‘s designs were more feminine, and made good use of floral prints and graphic patterns. Dresses were split diversely into blocks, with bolero-capped capes and a-line skirts; each part of a different material or design. OTT jewellery by Kirsty Ward gave the outfits a lift, and the show-piece – with large shoulder accents – showcased some pretty embellishment.

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Askh presented both womenswear and menswear; the former including body-con sheer dresses with masses of tangled loops – could they be bra straps perhaps, or a nod in that direction? Either way, they fused sportswear with underwear and created interesting shapes. The menswear, whilst not as outlandish, showcased ceramic embellished knitwear, in hues of grey and khaki.

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Florencia Kozuch dresses unafraid and stylish women and was the highlight of the show. Flamboyant, chunky knitwear, so light it bounced like clouds, held this collection together. Chic 1980s boater hats were embellished with wooden sticks and gave a modern touch to the outfits, and a bondage bustier had real sex appeal.

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We’re hoping to see much more of these guys during future seasons.

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