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London Fashion Week A/W 2010: Menswear Preview

Amelia's Magazine's top tips for London Fashion Week's hotly anticipated Menswear Day

Written by Matt Bramford

Louse Goldin

GOLD_SS10_0272The first designer tipped for great things later this week is Louise Goldin, buy cialis 40mg who last month was named as the winner of the illustrious Fashion Forward sponsorship scheme. Renowned for her innovative knitwear designs including; short figure enhancing knitted dresses, viagra dosage separates and swimwear, Louise often incorporates both unusual weaving techniques and futuristic patterns earning her the epithet ‘Queen of Knits’.

LouisegoldinWhilst busily producing designs for her eponymous label Louise also finds to work on her esteemed collections for Topshop, with this spring seeing her debut a capsule footwear range of studded court shoes set to put the fierce back into fashion week.
Louise Goldin is showing at LFW at 3:15pm on Sunday 21st Feb in the Topshop space.

Bryce Aime

Bryce1One of my favourite designers of recent seasons has to be Bryce Aime, who launched his self named label back in 2006. A designer who understands the difference between conceptual and commercial design, Bryce’s unique combination offers his customers sexy and understated garments with a twist of edgy and dramatic tailoring.

bryce2Bryce’s current SS10 collection channels 50’s Parisian Chic, combining his classic tailoring techniques with futuristic body con structures to great effect.
Bryce Aime is showing at LFW at 11:30am on Saturday 20th Feb as part of On|Off.

Georgia Hardinge

georgia 1
Another great designer looking to make her stamp on the British fashion industry next season is that of Georgia Hardinge. Best known for her figure enhancing dresses, each garment is specifically designed to ‘map the silhouette and curves of the female line’.
georgia2With a penchant for avant-garde tailoring Georgia produces highly controlled yet progressive pieces which successfully juxtapose the futurism of sculptural design with femininity, empowering the her legion of customers without being overtly sexual. Georgia is taking part in the LFW exhibition at Somerset House between 19-23rd February.

Belle Sauvage

Belle1A relatively new label, having emerged on the scene in 2008, Belle Sauvage is the brainchild of design duo Virginia Ferreira and Christian Neuman. Best known for their eye-popping digital prints and electric use of colour, this is one brand who look set to achieve the unachievable, having the fashion world eating out of the palm of their hands.

belle_sauvage_ss10_650px_02Fresh for SS10 the enigmatic duo have sampled block colouring in shocking scarlet and electric blues creating a contrast to the clashing primary hues of the geometric graphic prints and trademark lipstick detailing visible throughout. With a subtle nod to futurism referenced throughout the collection you’ll see conical shaped breasts, origami-inspired directional cuts across the hips and the occasional boxy shoulder.
Belle Sauvage is showing at LFW at 5:00pm on Saturday 20th Feb as part of On|Off.

Gemma Slack

slack1The last designer I’m tipping for greatness at LFW is the one and only Gemma Slack. Having graduated last year, SS10 sees Gemma’s second post-graduate collection inspired by fetishised super heroines and metal girls. Never one to toe-the-line with conventional designs this season sees Gemma experimenting with leather, suede, aluminium and steel to produce a highly unique and futuristic collection.

Looking to empower women across the nation, Gemma’s collections tend to be bold, brash and above all strong. By using biomechanics to combine body and science, Gemma successfully replicates the ideology of transformation through costume.
Gemma Slack is showcasing a presentation at LFW between 5-8pm on Friday 19th Feb.

Dig out your sartorial best, ampoule gents – it’s that time of year again!

The British Fashion Council dedicates it’s last day of the schedule to showcase our lovely city’s finest and most fabulous menswear designers. Yep, visit Menswear Day takes places on Wednesday 24 February. Here’s Amelia’s Magazine’s top tips for this season…

Carolyn Massey
Massey dazzled us with her gentleman-cum-millitary collection for SS 2010, seeking inspiration from a fishing village at threat from a nuclear power station.


English satorilism, lightweight, loose trenches and industrial fabrics made for a sharp, sophisticated collection, and we’re wide-eyed to see how Massey translates her signature style for Autumn/Winter.

Lou Dalton
It’s a testament to Lou’s rising popularity that she managed to pack about a million people into the Portico Rooms of Somerset House for her SS 2010 showcase last September. Okay, I exaggarate, but this was one hot over-subscribed ticket that Amelia’s Magazine was lucky to get there hands on.


Her nautical-themed collection, with chunky knits, gold tricornes and tailored chambray shirts, had a gaggle of journos clacking and whooping with delight. Dalton’s AW1011 show will no doubt deliver again.

Tim Soar
Sports-lux and tiptop tailoring were on the menu last season, when Tim Soar launched both his flagship concession in London’s Selfridges and his first on-schedule catwalk show.


His love of graphic prints and aesthetic fabrics makes for statement dressing for the fashion-forward man, through effortless and unfinished tailoring combined with graphic prints. I covet these black high-gloss shorts, and I’d love to get my hand on a pair of Soar sling-backs.

I write this as my Jsen Wintle pea-coat (cough, cough – Jsen Wintle for M&S, I’m ashamed to admit) hugs the back of my rather uncomfortable office chair. I love it. I was surprised to see this collaboration; in the past the line-up of M&S ‘designers’ hasn’t been anything to shout about.


Wintle is one of the rising stars on the menswear circuit, and his SS 2010 collection dazzled, with gradient suits and muted, pastel colours. He counts David Walliams, Joely Richardson and JeffHack as friends/fans, and if he’s good enough for them, he’s good enough for us.

Elliot J Frieze
Welsh born Elliot J Frieze is the one to watch this season. Little is known about what Frieze’s debut solo collection might hold, but if his work on collaborative label Qasimi was anything to go by, we’re in for a treat. Qasimi fused couture techniques with wearable dresses for womenswear.


Frieze’s solo collection promises a’ sophisticated, modern collection of classic and hybrid tailored cuts’ for the fashion-concious gentleman. Inspired by British heritage, this is one collection we can’t wait to see.


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