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Top 25 Art Blog - Creative Tourist

London Fashion Week A/W 2011 Catwalk Review: Bodyamr

To the sounds of revolution Bodyamr showed a confident collection of glamourous bodycon draped dresses in delicious shades of plum, caramel, honey and jade. Shown on Tuesday 22nd February at Freemasons Hall with Amber Rose and Louise Redknapp in attendance.

Written by Amelia Gregory

Bodyamr A/W 2011 by Maria del Carmen-Smith
Bodyamr A/W 2011 by Maria del Carmen-Smith.

For the Bodyamr show the upstairs hall of Freemasons Hall had been laid out in a strange network of criss-crossing aisles, variably lit with spotlights from all directions. I was on the end of a row just across from Amber Rose, though I hasten to add that I had to be told who she was as I am not that up on celebrities who have no discernible career: model/actress whatever – you get the picture.

Amber Rose at Bodyamr A/W 2011. Photography by Amelia Gregory
Amber Rose at Bodyamr A/W 2011.

Louise Redknapp at Bodyamr A/W 2011. Photography by Amelia Gregory
Louise Redknapp with a fan at Bodyamr A/W 2011.

I will concede that she pulled off a gunmetal S/S 2011 Bodyamr dress with considerable panache – hers is a curvaceous physique to envy. Also in attendance was Louise Redknapp, that famous fashion guru.

Bodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011 by Antonia Parker
Bodyamr A/W 2011 by Antonia Parker.

Somewhat inexplicably the show started with the prolonged sounds of revolution, and throughout the show lighting altered drastically between interrogation bright and near darkness – changes which definitely kept me on my photographic toes as I constantly swung around in my seat and adjusted my camera settings. My cousin-in-law-to-be is a fashion designer who works for Bodyamr and so I know that this was not an attempt to ensure that bloggers took only shit photos, and in fact the results were a pleasant surprise: the models bathed in a warm ethereal glow that gives a very different feel to most of my catwalk photos.

Bodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011 by Antonia Parker
Bodyamr A/W 2011 by Antonia Parker.

Bodycon tailoring is at the centre of all Bodyamr collections; sleekly fitting fabrics encasing leggy models, draped flatteringly over shoulders and featuring well placed cutaway designs. Tightness was offset with flowing chiffons split thigh-high, all picked out in a highly desirable selection of plum and jade green colours. An occasional fez made an appearance, emphasising the languid opulence of flowing fabrics. Shoulders were fluffed out with woolly capes, heels were gold spiked – a collaboration with Gianmarco Lorenzi. Where collars existed they were high and bejewelled. Caramel, golden yellow and the ubiquitous bright red provided highlights.

Bodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011 by Maria del Carmen-SmithBodyamr A/W 2011 by Maria del Carmen-Smith
Bodyamr A/W 2011 by Maria del Carmen-Smith.

The show ended on a stunning lilac gown with a golden woven bodice and Amber Rose stood to kiss Bodyamr designer Amir Ali as he came loping down the catwalk for his photo call.

Bodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia GregoryBodyamr A/W 2011. Photography by Amelia Gregory
Bodyamr A/W 2011. Photography by Amelia Gregory.

It’s not surprising that a Bodyamr show attracts so many celebrities. His is a very superior brand of glamour, designed to unashamedly wow the red carpet crowd. And wow it did.

Bodyamr A/W 2011. Photography by Amelia Gregory

You can see more illustrations by Antonia Parker in Amelia’s Compendium of Fashion Illustration.

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