No events to show










Top 25 Art Blog - Creative Tourist

London Fashion Week A/W 2011, Catwalk Review: Fashion Mode No.1 Florian Jayet (by Helen)

In the first post on Fashion Mode's show at Fashion Scout, we have Florian Jayet. A collection inspired by science, space and iconic French fashion houses. It's all cream, black and raw femininity.

Written by Helen Martin


LFW A/W 2011, Florian Jayet. Illustration by Alison Day

I spent London Fashion Week staying at my parent’s house. My childhood home with a new kitchen, dog ‘brother’, central heating that works and a bath. I’m not going to lie, I enjoyed having my porridge made in the morning. Maple syrup on the side, and a herbal tea, packed lunch filled with snacks. That’s right, I lapped it up. Although Charlie is an excellent boy/man, there is nothing quite like the mother. However they live a few miles outside of Brighton, in a village. Thus the trek to London, the long days and write ups – intense. All because I LOVE it. Love words, fashion, and obviously, this mighty magazine. Yet I deliberated with coming to London for one show on Sunday. Day of rest day normally means Roast dinner. But I have in my mind, ‘NO HELS! SAY NOT TO NOTHING!’ at all times. I’m following my writing dream after all. This causes me great pleasures and enormous pains. So, of course, one show or not, I was on that train to London Victoria. And am I glad I made the effort for Fashion Mode?

Yes. Three shows in one; three excellent shows. I’m going to split Fashion Mode into three posts, because each designer deserves the love. So we will start with Florian Jayet.


LFW A/W 2011, Florian Jayet. Illustration by Alison Day

Initially I was slightly terrified and in awe of the models coming out. Nothing different to every show you might say. But, this was different, because the models had metal contraptions of their heads that made them look like a cross between special aliens and orthodontic patients. Four strips of silver metal came over their heads from the back, to touch their faces, with an enormous roller at the back. After my initial fear, I decided that they looked cool, as inevitably happens at LFW. See: ‘Urg… ahhh.. yah, I totally get that now. I want one.’ Although I’m not sure I would wear one of these creations, I would certainly consider wearing the dresses, which the metal complimented perfectly. Wiggle space lady, that’s what you are. With lasers from your eyes and hips.

W 2011-W 2011-IMG_4100
W 2011-W 2011-IMG_4106W 2011-W 2011-IMG_4111W 2011-W 2011-IMG_4113W 2011-W 2011-IMG_4137

LFW A/W 2011, Florian Jayet. Photography by Amelia Gregory

Florian Jayet is a graduate in Biology which explains his science appreciative designs. The pieces featured strong shoulders, midi length skirts and padded fabrics. The shape of the woman has been celebrated and appreciated as if it is meant to be seen and not covered – raw biology. The models reminded me of those in Huxley’s; Brave New World. Perfect, angular and although feminine, minus the romanticism and emotional sentimentality, that are sometimes conjured by designs. In a sense Jayet‘s pieces are actually a mix of previous, and our vision of future, ideologies. The restricted, but beautiful shapes of the 20s, 30s and 40s appear to have been fused with modern and excessive details; i.e. the shoulders. The contemporary complimenting the past, and particularly with reference to French houses; Chanel and Dior. This makes for a very sophisticated and composed look. It made me want to look closer, at every detail, and know more. As opposed to held within the ruffles, the corset and the red heels, everything seemed so wrapped up, with the story inside. It was whimsical in its own way, and also impenetrable. These outfits are those that I would hope to find in the corner of a cafe in Paris, smoking, mysterious, alone – with a steely, but far away look.

W 2011-W 2011-IMG_4143 W 2011-W 2011-IMG_4148W 2011-W 2011-IMG_4158W 2011-W 2011-IMG_4181W 2011-W 2011-IMG_4205

LFW A/W 2011, Florian Jayet. Photography by Amelia Gregory

I adored the padding details and the shrug wraps. Space lady, dressed for dinner. The long dresses had a Japanese feel to them, geisha like and graceful. Florian Jayet said that the focus for him, is to create; ‘a fetish wardrobe, pieces that a woman can keep forever, bringing them out on special occasions when she needs to be propelled into confidence and strength.’ It’s fair to say that you would feel empowered wearing Jayet’s pieces. The creams and blacks, shoulders, padding and midi length skirts would have me stomping and demanding like a glossy magazine Editor with somewhere to be. However at the moment it’s more probable I would be the space lady in the cafe, with a triple americano (having no affect), internally reliving or hoping for something. With an unreadable face, it’s unclear as to what scene could be playing in the mind of this space femme, but in a way it’s romantic – because for me, everything always is. This includes Jayet, of course.


, , , , , , , , , , , ,

Similar Posts:

One Response to “London Fashion Week A/W 2011, Catwalk Review: Fashion Mode No.1 Florian Jayet (by Helen)”

  1. [...] FOR THE FULL ARTICLE CLICK HERE GA_googleAddAttr("AdOpt", "0"); GA_googleAddAttr("Origin", "other"); GA_googleAddAttr("LangId", "1"); GA_googleAddAttr("Autotag", "entertainment"); GA_googleAddAttr("Autotag", "food"); GA_googleAddAttr("Autotag", "books"); GA_googleAddAttr("Tag", "fashion"); GA_googleAddAttr("Tag", "alison-day"); GA_googleAddAttr("Tag", "amelia-gregory"); GA_googleAddAttr("Tag", "amelias-magazine"); GA_googleAddAttr("Tag", "florian-jayet-lfw"); GA_googleAddAttr("Tag", "lfw-autumnwinter-2011"); GA_googleFillSlot("wpcom_below_post"); This entry was posted in Fashion and tagged Alison Day, Amelia Gregory, Amelia's Magazine, Florian Jayet LFW, LFW Autumn/Winter 2011. Bookmark the permalink. ← Amelia’s Magazine FASHION POSTS from LONDON FASHION WEEK A/W 2011: No.5 Eudon Choi LikeBe the first to like this post. [...]

Leave a Reply