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Top 25 Art Blog - Creative Tourist

London Fashion Week A/W 2011 Catwalk Review: Jaeger

Jaeger creative director Stuart Stockdale proves that classic autumnal block colouring can look fantastically sophisticated and stylish. Shown on Saturday 19th February at Somerset House.

Written by Amelia Gregory

Jaeger A/W 2011 by Madi
Jaeger A/W 2011 by Madi.

Jaeger, I’m afraid, is one of those shows for which I lost the press release several weeks ago. That’s if there ever was one – but who needs a blurb anyway? Surely the clothes should be able to do the talking…

Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011 by Katherine Tromans
Jaeger A/W 2011 by Katherine Tromans.

Jaeger is a traditional brand that has managed to up the fashion style stakes with in house design team shake ups. The current creative director is Stuart Stockdale, who formerly worked for Pringle of Scotland amongst others. He’s been with Jaeger for several years now and after a prolonged period in the doldrums he has succeeded in reinvigorating the brand. What is it with British heritage fashion brands? They’re just so very good at reinventing themselves.

Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011 by Joana FariaJaeger A/W 2011 by Joana Faria
Jaeger A/W 2011 by Joana Faria.

It was under the clean lights of the BFC tent that Jaeger hit the catwalk, itself all clean lines and considered tailoring. Sharp, beautifully crisp well fitting garments ploughed out to meet the photographers. The collection was a delicious mix of autumnal colours: blocks of cinnamon, caramel, fallen leaf orange, paprika, mustard and moss gathering around punctual navy blues and sensible chocolate brown. Capacious leather bags and handheld clutches were the accessory of choice but I couldn’t keep my eyes off the shoes, cleverly styled with stripy woollen socks. Present and correct was the colour du jour – sharp bursts of orange red. Or on dazzling silky blouses a lip-smacking deep fuchsia pink. Yum.

Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011 by Zoe Georgiou
Jaeger A/W 2011 by Zoe Georgiou.

This is what I would wear if I were a different kind of person: one who always looks immaculately turned out, whatever the occasion. And of course one who has a very nice steady stream of income. Working women in a certain type of job would do well to look to Jaeger for fabulous style and quality that won’t go out of fashion in a hurry.

Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.Jaeger A/W 2011. Photography by Amelia Gregory.
Jaeger A/W 2011. Photography by Amelia Gregory.

As you can see, I got a bit hypnotised by the feet…

You can see more illustrations by Joana Faria and Katherine Tromans in Amelia’s Compendium of Fashion Illustration.

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2 Responses to “London Fashion Week A/W 2011 Catwalk Review: Jaeger”

  1. Akeela says:

    The shoes are gorgeous! Love the colours and shapes. Amazing illustrations as per usual!

  2. [...] Beautiful autumn colors and some truly great coats. For the complete review, go to Amelia’s Magazine. [...]

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