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Top 25 Art Blog - Creative Tourist

London Fashion Week A/W 2011 Catwalk Review: Olivia Rubin (by Amelia)

Olivia Rubin showed her collection in the Jalouse Nightclub in Hanover Square on Saturday 19th February 2011. The tacky celebrities were out in their droves, but what of the clothes?

Written by Amelia Gregory

Olivia Rubin A/W 2011 by Jane Young
Olivia Rubin A/W 2011 by Jane Young.

Every now and again London Fashion Week throws out a curveball and you end up in the most random of places with the most ridiculous collection of people, wondering what the hell is going on. The Olivia Rubin show was just such an occasion.

I was very early to this show – a confluence of circumstances that left me standing at the front of a line outside the Jalouse nightclub in central London until I was completely numb with cold. From my prime vantage point I was able to ogle as the paps pounced on a series of D-Z list celebrities. I recognised Konnie Huq and footballer’s wife Danielle Lloyd but after that it was anyone’s guess. In my mind it’s never a good idea for the guests to overshadow a fashion show, and especially not if I haven’t got a clue who they are.

Olivia Rubin A/W 2011. Photography by Amelia GregoryOlivia Rubin A/W 2011. Photography by Amelia GregoryOlivia Rubin A/W 2011. Photography by Amelia Gregory
Olivia Rubin A/W 2011. Photography by Amelia Gregory.

Once the celebs had been swept into the hallowed basement of Jalouse I too was invited in. I picked up a drink and swiftly headed towards the sunken seating area, ignoring the protestations of the press girl to wait and see if there was space later on. As if! We’ve run an extensive interview with Olivia Rubin on this website and I didn’t much feel like standing around on my own anymore, so I plonked myself down next to a friendly looking bunch of people on a curved sofa. I soon discovered that the lad next to me was on work experience at a fashion magazine and somewhat in thrall to his first fashion week. Herein is revealed the ridiculousness of seating arrangements at fashion shows – at the end of the day they are completely arbitrary. Depending on who you know and whether you’re bolshy enough you can sit wherever you want, be you intern or editor.

Olivia Rubin by Karolina Burdon
Olivia Rubin by Karolina Burdon.

As guests slowly filled the club celebrities stepped up on to the catwalk at my head height to pose for the paps. First Danielle, swishing her hair this way and that like a prime racehorse. Then, to my delight, Laura Goodger and friends from The Only Way is Essex. Don’t worry, I had to look up her full name. I did watch a few episodes, but I’m not THAT SAD. By this point I was gobsmacked by the stunning level of celeb-dom in attendance. I later discovered that another fashion PR had been approached for tickets by the *cast* of The Only Way is Essex, but had rapidly turned them down as way too tacky. I must say, I don’t really understand the logic. Rather than making me think, way-hey, this must mean Olivia Rubin is really cool… it made me utterly distracted… anthropologically fascinated by these strange creatures.

Olivia Rubin A/W 2011. Photography by Amelia GregoryOlivia Rubin A/W 2011. Photography by Amelia GregoryOlivia Rubin A/W 2011. Photography by Amelia Gregory
Olivia Rubin A/W 2011. Photography by Amelia Gregory.

The result? I spent the entire catwalk show trying to capture Lauren pouting and preening, rather than concentrating on the clothes – which in any case were hard to see against the glare of flashbulbs. Famous model Olivia Inge certainly enjoyed herself too; gurning at friends in the audience as she pranced down the catwalk.

Olivia Rubin A/W 2011. Photography by Amelia GregoryOlivia Rubin A/W 2011. Photography by Amelia GregoryOlivia Rubin A/W 2011. Photography by Amelia GregoryOlivia Rubin A/W 2011. Photography by Amelia GregoryOlivia Rubin A/W 2011. Photography by Amelia GregoryOlivia Rubin A/W 2011. Photography by Amelia GregoryOlivia Rubin A/W 2011. Photography by Amelia Gregory
Olivia Rubin A/W 2011. Photography by Amelia Gregory.

In a way it’s a shame that there was so much flimshaw surrounding this show because Olivia Rubin makes very cute clothes that feature colourful, fun prints and simple 80s styling. This collection encompassed giant splodgy animal prints, flowery brick designs and lacey goodness. To my mind not at all Essex.

As soon as the show was done the music leapt up to dancing volume, and yet more Essex girls headed to the toilets to touch up wondrously over-wrought hair and make-up that must surely have taken all day to perfect. I could happily have stayed next to the basins all night with my camera, but Matt and I instead drank free cocktails and put the world to rights.

You can read Matt Bramford’s fabby review here. Read our interview with Olivia Rubin here.

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