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Top 25 Art Blog - Creative Tourist

London Fashion Week A/W 2011 Catwalk Review: Ones to Watch Men

The first ever menswear dedicated Ones to Watch kicked off in Freemasons Hall on Wednesday 23rd February 2011. Featuring designs from Asger Juel Larson, Mr Lipop, A.Hallucination and my favourite, Norwegian lady designer C/Bruerberg.

Written by Amelia Gregory

C/Bruerberg A/W 2011 by Karla Pérez Manrique
C/Bruerberg A/W 2011 by Karla Pérez Manrique.

Four menswear designers in one fell swoop: Fashion Scout’s Ones to Watch Men was the first of its kind and my last fashion show of the A/W 2011 season.

C/Bruerberg A/W 2011 by Karla Pérez Manrique
C/Bruerberg A/W 2011 by Karla Pérez Manrique.

C/Bruerberg A/W 2011. Photography by Amelia GregoryC/Bruerberg A/W 2011. Photography by Amelia GregoryC/Bruerberg A/W 2011. Photography by Amelia GregoryC/Bruerberg A/W 2011. Photography by Amelia GregoryC/Bruerberg A/W 2011. Photography by Amelia GregoryC/Bruerberg A/W 2011. Photography by Amelia GregoryC/Bruerberg A/W 2011. Photography by Amelia GregoryC/Bruerberg A/W 2011. Photography by Amelia GregoryC/Bruerberg A/W 2011. Photography by Amelia GregoryC/Bruerberg A/W 2011. Photography by Amelia GregoryC/Bruerberg A/W 2011. Photography by Amelia Gregory

C/Bruerberg A/W 2011 by Rebecca Strickson
C/Bruerberg A/W 2011 by Rebecca Strickson.

My favourite was undoubtedly the first one out and the one collection designed by a girl. C/Bruerberg produces wonderful knitwear – a raggle-taggle collection of clashing materials, finely executed lace and draped shapes with sheer panels. Her colour palette was a confident mix of browns and greys with bright green and reds. I loved the playful accessorising of dangling head and neckpieces and the digital prints were equally strong. Camilla Bruerberg graduated from the Oslo National Academy of the Arts in 2008 and has collaborated with Royksopp and the Norwegian theatre.

A.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011. Photography by Amelia GregoryA.Hallucination A/W 2011 by Alison Day
A.Hallucination A/W 2011 by Alison Day.

This season A.Hallucination by Hwan Sun Park and Chung Chung Lee showed their usual blend of well tailored suits and fine detailing, focusing on contrasting quilted panels and sweet little touches such as bowties and ruffles. Jacket sleeves were rolled up, boots slouched. There was also a range of large bags slung across the back – rucksacks are a big emerging trend for men.

Mr Lipop A/W 2011. Photography by Amelia GregoryMr Lipop A/W 2011. Photography by Amelia GregoryMr Lipop A/W 2011. Photography by Amelia GregoryMr Lipop A/W 2011. Photography by Amelia GregoryMr Lipop A/W 2011. Photography by Amelia GregoryMr Lipop A/W 2011. Photography by Amelia GregoryMr Lipop A/W 2011. Photography by Amelia GregoryMr Lipop A/W 2011 by Jane Young
Mr Lipop A/W 2011 by Jane Young.

Aside from having a rather wonderful/silly name, Mr Lipop produced what was surely the most commercial collection of Ones to Watch, rife with wearable items. Hoods, tailored leather backpacks, loose sheepskin and relaxed suiting was the order of the day. He’s worked as a tailor for Nathan Jenden for several seasons, but maybe a relaxed approach comes from his love of football – not the most obvious choice of hobby for a fashion designer. Bit concerned that was real fur trim though. Naughty step for Mr Pop if so.

Asger Juel Larson A/W 2011. Photography by Amelia GregoryAsger Juel Larson A/W 2011. Photography by Amelia GregoryAsger Juel Larson A/W 2011. Photography by Amelia GregoryAsger Juel Larson A/W 2011. Photography by Amelia GregoryAsger Juel Larson A/W 2011. Photography by Amelia GregoryAsger Juel Larson A/W 2011. Photography by Amelia GregoryAsger Juel Larson A/W 2011. Photography by Amelia GregoryAsger Juel Larson A/W 2011. Photography by Amelia GregoryAsger Juel Larson A/W 2011. Photography by Amelia Gregory
Asger Juel Larson A/W 2011. All photography by Amelia Gregory.

With his Uncle Sam collection Asger Juel Larson drew the most surprised looks from big retail buyers in the front row – maybe because of the crucifix encrusted top hat? Or the feathered headdress made from two entire wings? Or the amazing holey knitwear encrusted with what looked like deflated balloons, worn over leather hot pants and not much else? Surely these are highly sellable items, non? Asger is a London College of Fashion graduate with some considerable hype to his name since being involved with Turkish luxe label Tween. According to the press release he’s inspired by historic events to create a sharp structured silhouette, though I’d say he owes more to the fantasy of High Gothic films.

Asger Juel Larson A/W 2011 by Sam Parr
Asger Juel Larson A/W 2011 by Sam Parr.

When I worked as a stylist I loved styling men far more than women, but because I struggled to find good menswear I invariably ended up using the same brands all the time. So it’s great that the much talked about renaissance in menswear design is finally happening and is getting such great support from Fashion Scout director Martyn Roberts. I look forward to next season with anticipation.

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