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Top 25 Art Blog - Creative Tourist

London Fashion Week A/W 2011 Presentation Review: Alex Noble

Costumier and prop designer Alex Noble presented his first couture collection, Soft Death, on Tuesday 22nd February 2011 in the Crypt of St Martin in the Fields.

Written by Amelia Gregory

Alex Noble by Alia Gargum
Alex Noble Soft Death by Alia Gargum.

Alex Noble creates cross disciplinary creative projects under the umbrella name of Alex Noble studio and is represented by the uber cool Ella Dror PR. He’s worked for super stylist (and now creative director of Mugler) Nicola Formichetti on projects for Lady Gaga, and on photo shoots for Ellen Von Unworth and Mario Testino amongst many others. For two years he helped create props for the windows in Selfridges… the list of his creative collaborations goes on and on.

Alex Noble Soft Death A/W 2011. Photography by Amelia Gregory.
Alex Noble Soft Death A/W 2011. Photography by Amelia Gregory.

But for his Soft Death collection Alex Noble has decided to embrace the couture market with an anatomically themed first collection. Presented in the crypt of St Martin in the Fields, this was an ambitious installation of mannequins, live models and music courtesy of Hannah Holland.

Alex Noble Soft Death A/W 2011. Photography by Amelia Gregory.Alex Noble Soft Death A/W 2011. Photography by Amelia Gregory.
Alex Noble Soft Death A/W 2011. Photography by Amelia Gregory.

Surrounded by industrial rubber piping that emulated intestines, beautiful light-as-lace pale yellow concoctions encrusted with beading swung from simple stands. A strange alien-esque mould of a rib cape lay on green netted surgical bedding, its crystallised spine glinting like a rare treasure.

Alex Noble Soft Death A/W 2011. Photography by Amelia Gregory.

At the far end of the room three uncomfortable looking models displayed the designs on pedestals – presumably they had been there for awhile. One sported an appliqued skeleton suit which would make the most fabulous Halloween outfit, another had vein like patterns creeping across her body. But it was the bandaged ball gown that made the most impression on me – the model swaddled with tightly crossed strips of silken fabric that extended across her head and over one eye. The model was so pissed off with her lot that she could barely contain her annoyance, even while I took a photo.

Alex Noble Soft Death A/W 2011. Photography by Amelia Gregory.Alex Noble Soft Death A/W 2011. Photography by Amelia Gregory.Alex Noble Soft Death A/W 2011. Photography by Amelia Gregory.
Alex Noble Soft Death A/W 2011. Photography by Amelia Gregory.

It’s obvious why Alex Noble is so beloved of exhibitionistic pop stars like Gaga, but the delicate frailty of his gorgeous couture gowns could just as easily attract rich patrons of a less outrageous nature. But the rarefied world of couture is not an easy world to crack, so I will be intrigued to see what Alex Noble does next. Watch the video of his presentation by Cathal O’Brien here:

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