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London Fashion Week A/W 2011 Preview: Jayne Pierson

In the last of our series of pre-LFW interviews, we chat to Welsh designer Jayne Pierson to find out what's inspiring her this season and why she needs a holiday…

Written by Matt Bramford

Illustration by Gareth A Hopkins

Welsh designer Jayne Pierson won the Graduate Fashion Week Ecological Design Award in 2007 and since then has quickly risen up the fashion ranks. Her latest collection, S/S 2011, was a riot of colour and military influences, with luxurious fabrics and bold tailoring.

Jayne’s previous employers include Vivienne Westwood and Alexander McQueen, and their influence is evident in her collections. She debuted solo-stylee in 2009 which saw her featured in Vogue Italia, Vogue and Grazia to name a few.

It’s Jayne’s combination of superior fabrics and innovative design concepts (as well as her extraordinary cutting ability) that makes her a stand-out label in a sea of new designers.

I caught up with Jayne in the run-up to fashion week A/W 2011 to find out how she’s coping and what the rest of the season holds…

Your SS11 collection went down a storm – can you tell us a bit about it?
My Spring/Summer 2011 was based on The Twin Parallel.  The theory of space and time and the existence of gravitational time dilation.  It engages with the notion that one could change the past to recreate the future. I wanted to create a collection that was ultimately timeless.

Illustration by Karolina Burdon

What’s inspiring you for A/W 11?
Black, bondage, gloss and industrial.

What can we expect to see on the catwalk from Jayne Pierson this season?
The silhouette juxtaposes the two opposites of restrained tailoring and freeform drape. The organic shapes and the mystery between the folds represent an unknowing, an uncertainty and an alienation. This inexpicably draws me in.

Have you had any major hurdles or experiences in the run up to this season? 
Not really but I can always do with another few months to schedule a holiday somewhere…

What techniques/fabrics/patterns are you using?
Opposites of restrained tailoring and freeform drape; leather with taffeta.

How do you gage the response to each collection? Do you read reviews?
Not really as I usually base it on how well the sales are doing.

Illustration by Rukmunal Hakim

What kind of woman wears Jayne Pierson? Has this changed? 
I’m developing wearable garments with a high-end finish that retains a knowing irony for women that choose to march to the sound of their own drum. 

What do you make of the current London Fashion scene?
I don’t really follow it as I’m based in Wales. I think it helps to give me space to reflect.

Which fashionable London hotspots would you reccommend to relax?
Tate, Hakkasan, Whiskey Mist and Spitalfields Market.

What does the rest of 2011 have in store for Jayne Pierson?
Paris Fashion Week and a well needed rest at my mum’s house in Dallas, Texas.

Jayne will show her A/W 2011 collection at On|Off today


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