Follow

Twitter

|

Facebook

|

MySpace

|

Last.fm

RSS

Subscribe

Top 25 Art Blog - Creative Tourist

London Fashion Week S/S 2011 Presentation Review: Cooperative Designs

Our Review of Cooperative Design's 1920's presentation in the debauched setting of the Groucho Club, with wonderful illustrations by Michelle Urvall Nyrén

Written by Sally Mumby-Croft

Illustration by Michelle Urvall Nyrén

In our pre- London Fashion Week interview with Cooperative Designs , the design duo discussed the incredible presentations they produced for S/S 2010 (Bauhaus) and A/W 2010;

“With a presentation we have the opportunity to design the entire event, we try to encapsulate the feel of the collection as an real experience for our guests. This season we are showing at the Groucho Club, and we have some really exciting plans!”

These were the words of Annalisa Dunn and upon entering the packed out Groucho Club, it was the designers had produced something rather special. It was a scene straight from one of my favourite books, Evelyn Waugh’s satiric love affair with London’s upper classes: Vile Bodies (or Bright Young Things to give the book it’s film title).

Utilising the ever-so-shabby, but rather wonderful art deco setting of the Groucho Club, the set designed by David White encouraged the “good time” atmosphere that was infectious from the moment you walked in.

In the centre of the room alongside the live piano, the models were arranged as in a frieze so beloved of traditional painting. Holding their position, they laughed and smiled as cameras snapped Cooperative Designs’ celebrated structural and incredibly textural knitwear. This year saw the introduction of raffia and jersey into their material repertoire.

Illustration by Michelle Urvall Nyrén

A Cooperative Designs presentation is a sought after event, by the time I had to leave, a one in one out policy had been implemented, as the upstairs room overflowed with admirers. The fantastic glasses adorning the models were made in collaboration with Alex Cunningham and the intriguing ready-for-the-beach wedges were in association with Flip Flop. As fitting such a special event many of the audience came dressed in previous seasons, making the clothes more covetable for the ease in which they are worn.

Illustration by Michelle Urvall Nyrén

Ever captivated by the fabrics and shapes used by Cooperative Designs, it was a delight to discuss their design process with Annalisa:

“Dorothee has more of a womenswear background then me, she has developed a process she calls Primary pattern cutting. Pieces are designed as flat graphic angular shapes then left to drape and distort on the body. This process particularly suits knitwear, as it has such great drape and stretch properties.”

A more apt title could not be found, for the presentation was titled Bollywood Babylon, which in turn was inspired by artist Kenneth Anger’s books; Hollywood Babylon 1 and 2 in which the writer records the debauchery of 1920’s Hollywood actors. This reviewer is particularly enamored with the art deco inspired print adorning the S/S 2011 collection, oh to join the easy revelry of this imagined film set created by Cooperative Designs!

Photographs by Amy Gwatkin

Tags:

, , , , , , , , , , , , , ,

Similar Posts:

One Response to “London Fashion Week S/S 2011 Presentation Review: Cooperative Designs”

  1. Love the illustrations. Wish I could watercolour like that.

Leave a Reply

CAPTCHA image