Amelia’s Magazine | London Fashion Week S/S 2011 Catwalk Review: Bryce Aime

Illustrated by Gareth Hopkins

Blue lips. Lipstick. Even on the male models. Wrong or right?
Well Elliot J Frieze certainly thought it was right when he sent his models sashaying down the catwalk wearing “cool blue” on their smackers. And all only in his second season at London Fashion Week S/S 11. Brave move.

But actually Frieze always packs his shows with a little something extra; last season Jacquette Wheeler and Amber Le Bon were models du jour and this season see’s an appearance from Chronicles of Narnia actress (and muse) Anna Popplewell.

Of the actual collection though I wasn’t convinced. A mixture of Menswear and Womenswear the pieces were part utility and part work wear. No joke, store models wore dishevelled ties over striped shirts and clashed them with gingham dirndl skirts all in a palette of “powder shades of lemon and blueberry sherbet, hard boiled peppermints coupled with vibrant shades of fruit nougat for trimmings.” All a bit too saccharine for my liking. Top that off with a male model in a cropped powder blue jacket and something was not quite right.

Although Frieze did pull it back with his classic tailored trench coats and dresses; something of a speciality due to his known skill of “driving the boundaries of classic tailoring.”

I don’t think it was the aim though to send a model down the catwalk with her dress undone. Poor girl had to keep it together with her hand behind her back all the way down. All in a days work for a fashion designer!

A fashion mistake….not a new trend

Despite the sickly colour palette Frieze pulled together a collection that was rounded and made sense whilst sticking to his “British Heritage.” Taking his final walk down the catwalk Frieze surprised us all by joining the models in their love of blue lips. Cheeky scamp. But even more surprisingly (for Frieze and us) one spectator felt compelled to jump out of their seat and accost him for a photo before he walked off stage. Even though slightly stunned (and who wouldn’t be…!) Frieze ever the professional made the most of the impromptu photo op and posed with his muse. Lets not write off this one yet.

Illustration by Jaymie O’Callaghan
Bryce Aime show at On/Off
Illustrations by Gabriel Ayala

Random celebrity spot of the day had to go to Janice Dickinson – who sat botoxed to the max in the front row at Bryce Aime. Well, about it apparently. I didn’t see the self-proclaimed ‘world’s first supermodel’ (and funniest guest on Come Dine with Me in the show’s history) because I was crammed in at the back of the On / Off showcase. My camera would be out of action, information pills thanks to the guys in turbans standing in front of me, viagra 60mg but with the lively, laid-back atmosphere and banging music in the On/Off space, it was on with the show.

Bryce Aime fashion illustration
Illustrations by Gabriel Ayala

Known for his understated, elegant designs, and harsh tailoring, Bryce Aime was going in a different direction for S/S 11, with ‘Asiarama’ (my favourite show title so far) a theatrical collection drawing on Kabuki costume and the Beijing Opera. It was quite a show – Bryce’s skilled tailoring and clean lines hadn’t quite disappeared, with some kimono style tops, and structured dresses, but things were a lot more playful than usual. It was like seeing a harlequin transported to the Far East – with mismatched coloured tights, bright clown like makeup and space age shoes. There were also hats aplenty – avant-garde headpieces and even a mini crown of pom poms and feather plumes.

Bryce Aime Fashion Illustration
Illustrations by Gabriel Ayala

Thankfully, Bryce’s sensational prints were still there, but manipulated into skin tight leggings and even a fluid chiffon mini dress. This was the first time Bryce had branched out into shoes and headgear, and he went for all-out drama. It was entirely unexpected collection – but a whole lot of fun.

Categories ,Bryce Aime, ,Leggings, ,lfw, ,london, ,London Fashion Week, ,onoff, ,S/S 2011, ,Womenswear

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