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London Fashion Week S/S 2011 On Schedule Womenswear Preview, Part Two: The Pioneers

In our second London Fashion Week S/S 2011 preview, Jemma Crow makes her pick of the stalwarts of the London Fashion Week circuit, who season after season deliver the goods - Betty Jackson, Margaret Howell, PPQ, Jaeger and Pringle…

Written by Jemma Crow

London Fashion Week, photographed by Matt Bramford

As always at London Fashion Week there are the new and innovative designers we are told to watch……but let’s not forget the stalwarts that need no such introduction. They’ve shown at London Fashion Week for seasons (more than some would like to say) but always know how to please the audience, so here’s our pick of the legends…

Betty Jackson

Betty Jackson A/W 2010, illustrated by Gemma Randall

After seeing the show last year at LFW its clear that Betty Jackson, having nearly 30 years experience in the business, knows how to design for the everyday woman. Showcasing an array of tarnished gold pieces and full dirndl skirts; the materials seem to juxtapose each other as Jackson mixed heavy wool coats and corduroy accessories with the aforementioned “liquid tarnished gold” skirts and blouses. Let’s hope that her SS collection continues to play on the womanly trends that made her pieces flatter the female figure this Autumn Winter.

Margaret Howell

Margaret Howell A/W 2010, illustrated by Natsuki Otani

Another dab hand having been on the fashion scene for almost four decades this is a designer with experience dressing both the male and female form. Margaret Howell‘s SS11 collection is a step on from last year but still plays on the “beach stripes and loose fit” ideology of her summer look. Describing the Howell woman as someone who is independent and discerning it’ll be no surprise when Howell creates a contemporary collection that still plays on the quality she is renowned for.


PPQ A/W 2010, illustrated by Paolo Caravello

Believe it or not Amy Molyneaux and Percy Parker (aka PPQ) were the inspiration behind us all wearing skinny jeans and the Amy Winehouse/Pete Doherty looks that spawned a decade of copycats. Better know by their fashion pseudonym and with an army of celebrity followers (Rihanna, Alexa Chung and Daisy Lowe amongst many) they’ve been in the business since 1992 and certainly know their stuff. Their A/W 2010 collection featured a cotillion of graphic print and there’s always a very nostalgic feel to their looks; something of the graphic cartoon mixed with Joan Collins in Dynasty. Maybe that’s just me though. Expect big things from their S/S 2011 look; its one for “Sophia Loren in a rush with Peter Sellers in tow.”

Jaeger London

Jaeger A/W 2010, illustrated by Stéphanie Thieullent

Such a grown up retailer like Jaeger that still knows how to impress the younger clientele as well as appealing to their heritage customers. This SS11 collection will be a nod to artistic movements; namely Modernism (confronting condition), Surrealism (juxtaposition of surprise elements) and Minimalism (simplicity in art). With these elements Stuart Stokdale, Design Director, has created “cohesive collection” fused from all of the above and inspired by the cream of London’s art gallery crop.

Pringle of Scotland

Pringle of Scotland A/W 2010, illustrated by Maria del Carmen Smith

More recently Pringle have been best known for their celebrity collaborations with, well everyone, from Tilda Swinton to David Beckham and even Madonna. Their traditional Scottish production is still a big selling part of the brand but long gone is the traditional twin set. Last year saw a quiet emergence of colour within the summer Resort collection upon a theme of minimalist chic. Let’s see what this summer has to bring.


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One Response to “London Fashion Week S/S 2011 On Schedule Womenswear Preview, Part Two: The Pioneers”

  1. [...] is from Betty Jackson’s collection for Amelia’s Magazine’s online coverage of London Fashion Week. This entry was posted in Commissions, Drawing, Editorial. [...]

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