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Top 25 Art Blog - Creative Tourist

London Fashion Week S/S 2011 Presentation Review: Eun Jeung

A review of Eun Jeong's S/S 2011 collection on 17th September 2010 at the Russell Chambers, Covent Garden - Draping, Floral print and lots of lovely cupcakes...

Written by Satu Fox and Sally Mumby-Croft

Illustration by Jo Cheung

The organised chaos of London Fashion Week has begun (NB: at the time of writing, find it was the end of the second day) and apart from the excitement at spotting various London boutique owners, pills mild celebrities and the increasing chances of seeing a model stumble from the heady heights of unstable shoes. The week is of course, about FASHION.

From the stalwarts of John Rocha and Betty Jackson to the increasing number of designers titled as “ones to watch,” it is a (to put it mildly) a frantic dash from venue to queue to venue to queue and back to the BFC for a quick cuppa before starting all over again. London Fashion Week is an incredibly enjoyable dash to get to all the events in time, but a dash none the less.

On Friday (17th September 2010) Amelia’s Magazine had the pleasure of touching base with Eun Jeong’s S/S 11 static presentation in the alcoves of the Russell Chambers in Covent Garden. The designer’s studio presentation was set amidst the odd jumble of relics frequently obtained during the industrious weeks leading up to London Fashion Week.

The press pack moved hapazadly through the three rooms of the exhibition documenting the clothes positioned on mannikins or the exceptionally pretty seated or standing models who occupied the fringes of the space, within and enclosed by the detritus of the design process.

Illustration by Jo Cheung

One of the presentation rooms consisted entirely of props painted white, which rather effectively set off the crystal-embellished shoes. The white dresses saw a return to the draping with which Eun Jeung won the Fashion Fringe award in 2008.

The main room – whose entrance was achieved after a brisk walk up five flights of stairs – where the models were positioned, produced an eye catching jumpsuit, whose beautifully delicate floral pattern was reminiscent of Future Classics.

The third attic room occupied solely by mannikins included a dress which resonated in its simplicity. The tunic was completed by intricate black beading contrasted with delicate drapes across the breadth of the dress.

Looking at the standard of Eon Jeung’s designs for S/S 2011, it is hard to believe that it was only a few years ago Eun Jeong graduated from THAT Central Saint Martin’s MA.

Illustration by Jo Cheung

During the lead up to the S/S 2011 collections, Amelia’s Magazine heard the rather exciting news that Eun Jeong is also an illustrator – Eun we would love to see your drawings!

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