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London Fashion Week S/S 2011 Preview – A few more favourites…

On the eve of London Fashion Week S/S 2011, Naomi Law runs through a few more of the shows we're eagerly anticipating from some of our favourite designers…

Written by Naomi Law

David Longshaw

For Spring Summer 2011, David Longshaw says he was inspired by ‘chav dogs, feathers and a ruffle or two and a story I wrote’. The tale apparently describes the outcome when some hoodies break into a stately home and end up dressing up in period clothing. I am waiting with baited breath to see the results! Don’t miss David’s upcoming round up of London Fashion Week exclusively for Amelia’s Magazine.

Eudon Choi

A/W 2010, photographed by Matt Bramford

Eudon Choi has been much talked-about over the six months that have passed since the last London Fashion Week. As well as being awarded Vauxhall Fashion Scout’s Merit Award, he was named as a winner of the BFC Elle Talent Launch Pad. His Merit Award collection has been greatly anticipated; expect industrial references, masculine tailoring and military embellishments, cutting an edgy yet sophisticated silhouette.

Bernard Chandran

A/W 2010, photographed by Matt Bramford

Malaysia’s Prince of Fashion, Bernard Chandran, continued to impress with his powerful, glimmering A/W 2010 collection. Glamour prevailed; power shoulders were paired with luxe beading, sequins, feathers and exposed backs, providing the ultimate in wearable opulence. Look out for Lady Gaga and Florence Welch queuing up for his fresh flamboyance.

Eley Kishimoto

A/W 2010, photographed by Matt Bramford

Eley Kishimoto never fail to impress with their unmistakable graphic prints. Expect another eclectic mix for S/S 2011, with inspiration cited as “imitation, 3D on 2D and clothes drying on a rack”. After a notably scaled-down, pop-up shop presence last Fashion Week, it will be interesting to see what they show this time at Shoreditch Studios.

Ziad Ghanem

Ziad Ghanem couture, illustrated by Joana Faria

When Matt Bramford recently interviewed couturier Ziad Ghanem for Amelia’s Magazine, he revealed that he has been making a film for his new collection. After February’s show-stopping runway performance from Immodesty Blaize, the onscreen unveiling of his latest collection is eagerly anticipated.


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